Supermodel Naomi Campbell ties up with Lotus for special edition 2010 Lotus Evoras to help the people of Haiti
A lot of us assume that supermodels are only good for cat-walking, lip-pouting and posing in front of flashing cameras. To be fair, it’s an extremely short-sighted stereotype and if you try to give some time into understanding these women – or in some cases, men – you’ll know that they’re more than just gorgeous faces and beautiful bodies.
Take Naomi Campbell for example. Long regarded as one of the most alluring supermodels in the world, Naomi using her stature and influence as a supermodel for a completely humanitarian cause.
Campbell recently tied-up with Lotus on a special project called “Naomi for Haiti”, a project wherein Lotus will auction off eight special-edition 2010 Lotus Evoras with all the proceeds directly going to relief efforts in the devastated country of Haiti.
Continued after the jump
Designed by Lotus design director Donato Coco with the help of Naomi Campbell herself, these special-edition Evoras reflect a dynamic color scheme that is highlighted by cultural influences of Haiti, most notable of which is the Haitian flag emblazoned on the two doors with the words “Naomi for Haiti” accompanying it.
As we’ve mentioned, all eight special-edition Evoras will be up for auction with the first one rolling out at the Fashion for Relief charity event, which is also being spearheaded by Campbell, on February 18 during the London Fashion Week. As far as the remaining cars are concerned, they will likewise be up for auction beginning on February 19 until February 28 at the project’s official website, www.naomiforhaiti.com.
Each of the winning bidders, as well as the total money raised by the project, will get a special mention from Naomi Campbell herself at the Geneva Motor Show in March.
Like we said, stereotypes have always been a bane to society and – unfair as it may sound – supermodels like Naomi Campbell fall under their own type of typecasting. But as Naomi Campbell has proven time and again, supermodels are more than just eye-candy; they know how to make a difference too.