Both Lamborghini and Aston Martin launched their first-ever SUVs in recent years. Because haulers sell like hotcakes, and high-performance SUVs are as hot as they get. And both are impressively quick, to the point where they can rival full-fledged sports cars. On paper, the Urus is the quickest and fastest SUV there is, but is it quicker than the Aston Martin DBX in real life?

There are a few reasons why the Urus should be quicker than the DBX. The Urus is also lighter. At 4,850 pounds, the Urus is also 99 pounds lighter than the DBX, which translates into a better power-to-weight ratio. The Urus boasts 295 horsepower per tonne, while the DBX comes with 245 horses per tonne. Finally, the official numbers say that the Urus needs 3.6 seconds to hit 62 mph, while the DBX is almost a full second slower at 4.5 clicks.

But we know that these performance figures are different in real life, where conditions aren't always perfect, so the folks over at Lovecars decided to bring the Urus and DBX together for a quarter-mile showdown.

Although the DBX is theoretically the slower vehicle, it launches impressively well and gets in front of the Urus. The Italian SUV catches up in a few seconds and crosses the line first, running the quarter-mile in 12.38 seconds at 118.5 mph. The DBX follows a few inches behind at 12.52 seconds at 117.7 mph. Although it wins, the Urus is notably slower than Lambo's official figures. It also hit 62 mph in 4.29 seconds, just two tenths quicker than the DBX. But there's a catch. The Urus' driver didn't use launch control.

Things change during Lovecars' second test when they run the SUVs from 0 to 62 mph and then back to a full stop. This time around, the Urus is being driven with launch control activated, and it's much quicker off the line. That's also almost a full second quicker than the first run without launch control. Technology, huh?