No, this is not a special-edition Suzuki Alto; although one would think that given the lot of weirdly-tuned cars roaming the streets of Japan, somebody would actually have one of this in their garage.

As the only carmaker that’s set to participate at the International Green Week from January 15 to 24, Suzuki is headed to Berlin, Germany with a custom-covered, fish-scale designed Alto complete with a fin on the roof of the car.

Aesthetically, the car looks hideous; nevertheless, we understand – and appreciate – the message Suzuki is trying to bring out by bringing the vinyl-wrapped ‘fish’ Alto to the world’s biggest food, agriculture, and horticulture fair in the world.

It’s not so much that they’re going there to proudly display their mini hatchback, but to support the International Green Week in however way they can – even if it means dressing up an Alto in some fish scales.


Source: Carscoop

What do you think?
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  (442) posted on 03.14.2010

I say no other car model is like that now if we are really talking about the uniqueness of the design I think Suzuki had achieve it.

  (571) posted on 01.20.2010

There are other design that they can use. Something better than the use of fish. It can be trees, birds or whatever that represents the environment. But a fish scale, it’s gross.

  (808) posted on 01.10.2010

This only represents that suzuki alto is a environmental friendly car. and yes I’m one of the alto fans, it’s good choice for fuel efficiency and consumption.

  (780) posted on 01.10.2010

IMHO, it’s a great design after all but I don’t think it’s on the line of that concept. Although this car looks kinda weird but like they’re saying "All weird thing are cool". Anyways I like Suzuki Alto even it’s masked up by fish scales design at least the message of this concept was good.

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