To commemorate Nissan’s return to top-flight racing at the 2015 24 Hours of Le Mans, watchmaker Tag Heuer has released a new timepiece called the Carrera “NISMO” special edition, and while it might not be powered by a 1,250-horsepower hybrid drivetrain like the GT-R LM Nismo race car, it is a pretty slick watch. The watch will be worn during the race by the entire Nissan P1 driver lineup, as well as actor-turned-race-car-driver Patrick Dempsey and P2 drivers Ho-Pin Tung and Karun Chandhock.

The watch itself is similar to other Tag Heuer Carrera watches. It has a 43 mm titanium face in black that’s been micro-blasted with titanium carbide. I’m not exactly sure what that does but it sounds pretty cool. Grey and red stripes run vertically down the left side of the face, and as you know, stripes make everything faster. A scratch-proof ceramic bezel surrounds the face and houses a sapphire crystal. The back has a Nismo decal, and a matte-black alligator strap with red accents keeps it all attached to your wrist.

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Why it matters

Tag Heuer’s history at Le Mans started in the 1970s with Ferrari and later with Porsche, after one of its watches made a cameo on the wrist of Steve MeQueen in the film Le Mans. More recently, the brand sponsored Audi’s sports car racing efforts.

2015 Nissan GT-R LM NISMO

2015 Nissan GT-R LM NISMO High Resolution Exterior
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Press Release

TAG Heuer today launched a TAG Heuer Carrera "NISMO" special edition watch to celebrate Nissan’s return to the premier class of the Le Mans 24 Hours with the Nissan GT-R LM NISMO.

Tag Heuer Reveals Special Edition Carrera "NISMO" Watch Exterior Models Male
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The TAG Heuer brand is synonymous with success at Le Mans. The world’s greatest race is an integral part in the history of TAG Heuer from the 1970s with Ferrari, and of course with Steve McQueen and his Monaco watch for the cult LE MANS film.

For Nissan, Le Mans is the ultimate test of innovation and excitement, and it is proud to take on this challenge in partnership with TAG Heuer, whose logo features on the three GT-R LM NISMOs as they make their Le Mans debut in the LM P1 class.

The Nissan GT-R LM NISMO reflects a pioneering spirit that echoes with TAG Heuer – authentic Avant-Garde design. A revolutionary new car, the GT-R LM NISMO represents a true technological challenge, featuring a front-engined and front-wheel drive design.

Supporting a global #DontCrackUnderPressure campaign using the GT-R LM NISMO image, the partnership is now immortalized by the addition of the NISMO Special Edition TAG Heuer Carrera Caliber 16, featuring an ultra light black titanium case, which is one of only four special editions featured in the TAG Heuer range.

"The NISMO brand is all about the desire for something extra, something innovative," said Darren Cox, NISMO’s Global Head of Brand, Marketing & Sales. "And the desirability of TAG Heuer timepieces is world renowned, so a NISMO special edition TAG Heuer watch is a great way to mark our partnership."

"We want innovation, audacity and courage to return to the Le Mans course," said Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH group. "Nissan NISMO is the perfect challenger, a pioneer when it comes to the technology in their cars, and also particularly in the way they communicate with young people using their massive social media presence. Just take a look at this car. It’s powerful, different and breaks the mold. It’s the perfect embodiment of our #DontCrackUnderPressure campaign."

The Watch
The TAG Heuer Carrera "NISMO" Caliber 16 Day-Date Chronograph Special Edition: 43 mm, sporty. Black with charcoal grey and red bands on the dial in titanium, micro-blasted with titanium carbide, which is extremely resistant and lighter than steel. This watch is equipped with the famous caliber 16 movement, known for its reliability and robustness. The ceramic bezel is scratch proof, with a tachometer for measuring average speed. Domed sapphire crystal with anti-reflective coating on both sides. The case back is decorated with a Nissan NISMO decal. Soft Touch matt alligator strap with red top-stitching. It is water resistant to 100m.

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