It’s an Indian sports car with a high-tech attitude

There’s certainly no shortage of sports cars at the Geneva International Motor Show this year, with everything from affordable entry-level roadsters, to exotic top-dollar hyperspace mobiles on the list of debuts. Slotting in there somewhere is this – the Tamo Racemo, the latest product from Indian automaker Tata Motors. Tata is launching a new sub-brand called Tamo, and the Racemo is its first creation.

Described as “India’s first digitally native, connected, ‘phygital’ experience,” the mid-engine, two-door sports coupe seats two passengers and gets loads of performance cues inside and out. And if you’re asking yourself what “phygital” is supposed to be, the best way to describe it is that it offers a combination of features from both the physical and digital realms.

Basically, you could call this thing India’s first connected car. It comes replete with a ton of techy features, and it’ll be available for download via the Forza Horizon 3 gaming platform.

Not only that, but Tamo is offering a high-performance competition version called the Racemo+, and it’s likely Tamo will offer more inspired creations like this in the near future.

Production for the Racemo will be limited at 250 units, none of which are likely to make it stateside. For now, read on for further specs on the Tamo Racemo.

Continue reading for the full story.

Why It Matters

Tamo Racemo Promises Lots Of Fun In A Small Package Exterior High Resolution
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The Racemo is a real watershed moment for Tata Motors. Not only is the model replete with firsts, but it’s an entirely new direction for the relatively unknown automaker.

“We launched our sub-brand Tamo as our answer to new technologies, business models, and partnerships,” says Tata Motors CEO and MD Guenter Butschek. “’Racemo’ is the first innovation from Tamo, and our emotional, unexpected leap to the future. Symbolizing the change that is taking place at Tata Motors, ‘Racemo’ is the proving ground of the Tamo family of vehicles and will drive the future of India’s connected generation.”

And that’s all well and good, because looking at the specs, the Racemo is bringing the kind of package we like to see here at TopSpeed. Or at least it’s the kinda car I like to see.

The jet-fighter-like cockpit dash design is like some boy racer fantasy come to life.

First off, the Racemo puts its engine in the middle and its power at the back. Making it go is a turbocharged 1.2-liter three-cylinder, which isn’t exactly mind melting, but in the right car, it’s a good fit. Output is rated at 187 horsepower and 155 pound-feet of torque, all of which is routed through a six-speed automatic transmission (would have preferred a manual). Acceleration looks like 6 seconds to 60 mph.

Okay, so there are a few things that make the Racemo less than perfect when it comes to my personal tastes, but with that drivetrain layout and a low curb weight, plus well-tuned double wishbone suspension, I’ll most likely forgive it.

And if the performance isn’t enough to catch your eye, check out the interior:

Tamo Racemo Promises Lots Of Fun In A Small Package Interior High Resolution
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Three enormous digital screens surround a flat-bottom steering wheel, while carbon fiber and a jet-fighter-like cockpit dash design create a sort of boy racer fantasy come to life.

To be perfectly honest, I’m surprised this thing is going to production. This looks like a never-gonna-happen concept, and I respect Tata for giving it the green light. Now we’ll just have to see what it brings to the table when you put it on a racetrack.

Press Release

TAMO showcases its startup innovation ‘RACEMO’ at the 87th Geneva International Motor Show RACEMO is India’s first digitally native, connected, ‘phygital’ experience, crafted in a two-seater sports coupe
RACEMO

Tamo Racemo Promises Lots Of Fun In A Small Package Exterior High Resolution
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As a core element of its new Passenger Vehicle strategy, Tata Motors recently introduced its new sub-brand – TAMO, an incubating center of innovation working towards new technologies, business models and partnerships in order to define future mobility solutions. TAMO operates as an agile, ring-fenced vertical, in a low volume, low investment model to provide fast tracked proves of technologies and concepts.

Making its world premiere, TAMO, today unveiled its start-up innovation – ‘RACEMO,’ a two-seater, Sports Coupe at the 87th Geneva International Motor Show. ‘RACEMO’ is the first in the series of innovations that addresses the challenges driven by the discontinuity and disruption in the automotive industry.

A perfect blend of Italian sensuality and Indian ingenuity, ‘RACEMO’ is India’s first globally developed ‘phygital’ car, merging the physical and digital worlds. Meant for the risk-taking, adventure loving, digitally native, mobile first technophiles of India, the RACEMO is also India’s first connected car. Powered by Microsoft, RACEMO will bring alive connected technologies such as cloud computing, analytics, geo-spatial and mapping, and increased human-machine interface, creating a new benchmark in the industry for connected vehicles.

Tamo Racemo Promises Lots Of Fun In A Small Package Exterior High Resolution
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The RACEMO offers customers an opportunity to OWN, PLAY, RACE and EXPLORE, creating an immersive experience.

+ An exclusive opportunity to OWN RACEMO to experience the thrill, power and style of India’s first fully connected sports coupe.

+ Cultivate a race aspired generation to PLAY RACEMO+ in an interactive gaming environment in Microsoft’s Forza Horizon 3 - First Indian car to be available on this platform.

+ Provide an extreme experience to speed enthusiasts to RACE RACEMO+ via curated track activities.

+ EXPLORE RACEMO wrapped in a digital ecosystem through in-car connectivity with class-leading technologies and virtual reality through the Hololens experience

Speaking at the unveil of ‘RACEMO’, Guenter Butschek, CEO & MD, Tata Motors said, “We launched our sub-brand TAMO as our answer to new technologies, business models and partnerships. ‘RACEMO’ is the first innovation from TAMO, and our emotional, unexpected leap to the future. Symbolising the change that is taking place at Tata Motors, ‘RACEMO’ is the proving ground of the TAMO family of vehicles and will drive the future of India’s connected generation. From styling and design to driver experience and technology, RACEMO is an extension of customers’ personality, as part of their digital ecosystem and will break the ice with a radical new presence and pique the interest in the parent brand.”

The RACEMO experience comes alive across the different touch points at the Tata Motors pavilion. The street version RACEMO, the race version RACEMO+, the FORZA Horizon 3 gaming stations and the Hololens experience zones plus in-car social media connect will capture the imagination of the visitors.

This symbolizes the TAMO DNA that will provide discerning customers the exclusive opportunity to experience the thrill, power and style of RACEMO.

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