According to a recent filing with the Securities and Exchange Commission the high end electric car builder Tesla Motors is planning to raise as much as $100 Million in capital through the aide of public investors. While the entire automotive manufacturing industry is facing difficult times, Tesla hopes that they will be able to supplement the $465 Million loan from the federal government and claim a lasting stake in the new car market by increase the public’s awareness about the forward thinking green car builder’s intent to mass produce electric vehicles for a wide range of consumers.

The California based car builder Tesla is currently offering a lineup of only two cars, with the high performance $100,000+ open air Roadster leading the charge and the $60,000 Model S sedan following closely behind. By opening themselves up to public investors with an IPO, the electric automaker is adding another element of uncertainty to their plans in an already unstable new car market; however Tesla co founder and CEO Elon Musk is no stranger to taking chances.

Continued after the jump.

Like when he decided to head in a different direction than the competition at Fisker Automotive by opening up a network of owned and operated freestanding dealerships that gave him more control over the sales and service of his new products. However the cost of expanding from their California outlets to a host of nationwide retail centers in major population centers in and around the U.S. hasn’t taken a toll on the electric car builder so far, and we are pretty sure that Mr. Musk knows what he is doing.

However according to the web site Autopia, Tesla will cease production of their flagship Roadster until 2013. This means that the 2012 four door BEV Model S will be left as the sole product to get the automaker through their period of public investment. It is believed that the decision was made due to the fact that the lightweight English automaker Lotus is preparing for the next generation Elise, the vehicle that the Tesla Roadster is based upon, leaving the American automaker with a bit of downtime before they come back with an all new Roadster for 2013.

Source: L.A. Times

About the author
What do you think?
Show Comments


  (460) posted on 03.24.2010

well all I can say is good luck to them.

  (666) posted on 03.24.2010

Huh? What are they thinking? Driving to achieve their dreams? Roadster is one of the best selling car today. Good luck to tesla.

  (1) posted on 02.5.2010

So I went to a dealership opening hoping to see the prototype of Model S. Unfortunately none, but I was treated to a ride in the roadster. I can only say I still smile when I think about the acceleration! I cannot wait for the Model S now. If you have a dealership near you go change all of your perceptions of what an EV is like. Tesla has set the bar for EV’s!!!!! It would be nice to see them even offer a midsized EV. It is funny how all others mfg have a engine, sorry "4 cyl generator" with the exception of the Nissan Leaf.

  (344) posted on 02.2.2010

as long as the car is showcasing great performance they don’t need to worry about reaching their target.

  (515) posted on 02.2.2010

@buickart - well for sure they will, they are releasing a lot of good design and performance cars that enthusiast really craving for it.

  (177) posted on 02.2.2010

I hope they can find good public investment in time. Tesla have really good cars, and yes, most especially the roadster.

  (183) posted on 02.2.2010

Well, it would be easier for Tesla if they would include the roadster. An electric roadster would really sound cool. But of course if we are talking about a greener technology, then a sedan would sound better.

  (180) posted on 02.2.2010

Well, the strong clamor for green technology should be good enough to fund the Tesla for this project. Besides, they have been at the forefront in their attempt to come up with electric cars.

  (1332) posted on 02.1.2010

that’s a lot of money, good luck to them. honestly tesla roadster are great and has a sleek body structures, well that’s what I like about their cars.

  (238) posted on 02.1.2010

I’m all for the road Tesla is taking with their cars.

Car Finder: