That’s one way to cash-in on all the buzz surrounding the supposedly ‘embarrassing’ incident

The Cybertruck’s glass-shattering saga will remain fresh in our minds for a very long time. It’s not because of what happened on stage, but because Musk and his team don’t want us to forget.

Tesla is channeling all the hype it has received through memes and internet jokes into merchandise sales. On that note, the company is launching a new T-shirt featuring the incident, along with other Cybertruck-themed apparels and accessories. This is modern marketing 101 right here. The only downside - it’ll set you back by $45.

It Will Surely Sell Like Hot Cakes

Tesla Makes A Bulletproof T-Shirt to Celebrate the Glass-Shattering Incident
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The failed test during the launch of the Cybertruck made the weird-shaped truck a household name.

Even non-enthusiasts are now aware of the Cybertruck, thanks to this incident. In fact, whenever I mention the Cybertruck to my non-enthusiast friends, they recollect it as the ’broken glass truck.’ That’s the impact this one incident has had over millions across the globe. Instead of apologizing and coming up with a sheepish excuse for it, Tesla decided to laugh off the incident and turn it into a revenue-generating opportunity.

The black t-shirt features an image of smashed glass, whereas the back features the silhouette of the Cybertruck and its logo.

The website describes the product as ’designed for exceptional comfort and inspired by the Cybertruck unveil event, the Cybertruck Bulletproof Tee is made from 100% cotton and features our signature Cybertruck icon on the back.’ Tesla is selling this simple t-shirt for $45 a pop. Talk about cashing in on a supposedly unfortunate incident! Other than the t-shirt, the website also lists a Cybertruck Graffiti Hoodie and a Trucker Hat, priced at $90 and $40 respectively.

Get your Cybertruck Bulletproof Tee from Tesla’s Online Shop

What’s The Theme?

Tesla Makes A Bulletproof T-Shirt to Celebrate the Glass-Shattering Incident
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Unless you live under a rock, you must be aware of the Cybertruck failed glass incident.

To refresh your memory, Musk claimed the Cybertruck’s windows to be shatter-proof during its launch. To demonstrate that, Musk called Tesla’s lead designer, Franz von Holzhausen on the stage to test it by throwing a steel ball at the glass. The glass, however, couldn’t bear the impact and ‘webbed,’ although it did not break completely.

The same was repeated on the other window and the result was the same. In fact, Musk was heard saying ’Oh my f***ing God’ right after the mishap. But that didn’t deter people from reserving the truck by paying a fully-refundable deposit of $100. The truck was deemed to be a super-hit as it raked in over 250,000 reservations within a few days of its launch.

Final Thoughts

Tesla Makes A Bulletproof T-Shirt to Celebrate the Glass-Shattering Incident
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Post this incident, the stock prices plummeted and took a hit on Musk’s net worth, which went down by $768 million within a single day.

I’m of the belief that the incident was staged. There are reports which suggest the sledgehammer shots to the door panels weakened the windows and that caused the mishap. But, knowing Musk, this could’ve been a planned incident and seemed like a calculated risk. If it indeed was, kudos to Musk as he is reaping benefits in all ways possible. Now, the only thing left to do is release that bottle of Teslaquila.

What are your thoughts on cashing in on this incident by launching an apparel and accessories line? Share your thoughts in the comments section below.

2021 Tesla Cybertruck specifications
Single-motor RWD Dual-motor AWD Tri-motor AWD
Horsepower: >400 HP 690 HP 800 HP
Torque: TBA 824 LB-FT 1,000 LB-FT
Range: 250+ miles 300+ miles 500+ miles
0-60 mph: 6.5 seconds 4.5 seconds 2.9 seconds
Top Speed: 110 mph 120 mph 130 mph
Payload Capacity: 3,500 pounds 3,500 pounds 3,500 pounds
Towing Capacity: 7,500 pounds 10,000 pounds 14,000 pounds
Price $39,900 $49,900 $69,900

Source: Tesla Shop

Sidd Dhimaan
Associate Editor and Truck Expert - sidd@topspeed.com
Sidd joined the Topspeed.com team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. He is currently our pickup truck expert and focuses his attention on heavy-duty and off-road vehicles.  Read More
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