The Model 3’s sales momentum should grow once production issues are fixed

Despite nagging production issues, the Tesla Model 3 is fast becoming one of America’s best-selling sedans. Monthly and quarterly sales totals in the last three months ending in September revealed that the Model 3 outsold all but four of the top sedans sold in the U.S., regardless of their size and price. In that time span, Tesla sold around 55,800 units of the Model 3, outselling far more established models like the Nissan Sentra, Hyundai Elantra, Ford Fusion, and Chevrolet Malibu. The only four models that outsold the Model 3 are the Toyota Corolla, Toyota Camry, Honda Civic, and Honda Accord.

The Full Story

Tesla Model 3 Sells Like Crazy, Leaves Hyundai, Nissan in the Dust High Resolution Exterior
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Say what you will about the myriad of issues plaguing Tesla these days. The numbers paint a different picture.

Americans want them some Model 3’s, and that trend has shown no signs of reversing, or even slowing down, anytime soon. A chart pertaining to sales volume in the third quarter of 2018 created by Bloomberg shows the Model 3 outselling all but four sedans in the U.S. market. That’s a remarkable achievement for a vehicle that has had nagging production issues holding back deliveries to many U.S. customers.

Apparently, U.S. customers remain undaunted by the Model 3’s production bottlenecks because they’re still ordering the cars by the thousands. In the third quarter of 2018 alone, Tesla sold 55,800 units of the Model 3. That’s more than the 49,500 sold Nissan Sentras and the 49,200 sold units of the Hyundai Elantra. The Model 3’s impressive 3Q sales volume wasn’t enough to outsell the Toyota Corolla, Toyota Camry, Honda Civic, and Honda Accord, but give it a bit of time and the Tesla could be outselling those models, too.

That was already the case in the month of September. According to estimates made by InsideEVs, Tesla sold 22,250 units of the Model 3 last month. It’s not an exact figure, per se, but it is enough to upend sales of the mighty Toyota Corolla, America’s best-selling sedan, which, Toyota says amounted to 20,797 units in September.

Tesla Model 3 Sells Like Crazy, Leaves Hyundai, Nissan in the Dust High Resolution Exterior Wallpaper quality
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The Model 3’s surging popularity is fast becoming the trend in a market that still sells sedans by the handful even as crossovers and SUVs have removed the segment of its fangs.

Even Tesla’s more luxurious competitors are starting to feel the pinch. Mercedes-Benz, for example, reported that sales of the C-Class dropped 24 percent in September. Worse, it’s down 28 percent for the entire year through September.

Granted, the rankings are imperfect in the sense that Model 3 deliveries to customers in Canada were included in the tally. But sales in Canada — estimated at less than 2,000 units — in the third quarter of 2018 are small enough that they don’t dent the Model 3’s overall sales volume in the U.S. Besides, even if there’s margin for error in the totals, it doesn’t stain the growing status of the Model 3 as one of the best-selling sedans in the U.S. That, in itself, is a remarkable achievement considering the production issues that Tesla still faces.

Imagine, then, what those numbers will look like once those issues are fixed. The Tesla Model 3 is on a sales rampage, and the scariest part, at least for other automakers, is that the electric sedan isn’t being produced in full capacity yet.

Further Reading

Tesla Model 3 Sells Like Crazy, Leaves Hyundai, Nissan in the Dust High Resolution Exterior Wallpaper quality
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Read our full review on the 2018 Tesla Model 3.

Next-Gen Tesla Model S Rendering has us Hopeful for the Future!
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Read our speculative review on the 2022 Tesla Model S.

Source: GoodCarBadCar

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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