As a relatively new brand in the auto industry, Tesla has, for the most part, been a local US brand. But don’t sleep on the boys from California just yet; the brand has taken a big step in becoming more globally recognized after opening its first showroom in Asia.

The showroom, which is located just outside of Tokyo, is the brand’s first in the Asian continent. Opening its first store in Japan is a very sensible choice for Tesla considering that it puts them closer to their corporate partner, Toyota, who recently made a $50 million investment on the California-based automaker while also inking another $60 million deal for Tesla to help Toyota in the development of an electric RAV4 SUV.

Yet despite the opening of the store in Tokyo, the company is tempering their expectations as far as how many cars they’re going to sell. The only model that is currently available in the Tokyo dealership is the Roadster and the price tag attached to it - $150,000 – is two/thirds more expensive than what it costs in the US. That being said, Tesla has one thing going for it in Japan: electric vehicles are tax-free and eligible for government incentive cash payments in the country thereby curtailing the Roadster’s price tag by $40,000, giving it an end price of somewhere similar to its retail price in the US.

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Source: Detroit Free Press

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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3 comments:

  (683) posted on 03.22.2011

I’m not familiar with the brand name Tesla. However, based from what I see their design is not that good. And I think they have made a recall on their product last year. 

  (428) posted on 11.15.2010

I think that perhaps it isn’t Tesla retail strategy that’s derailing their profitability,

  (313) posted on 10.28.2010

Oh! is TESLA still collaborated with Toyota?if yes..then I’m not interested at all..

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