• Thanks to Goodyear Tires, the Ford Bronco Is Forced to Carry the Wrangler Name With It

It’s only a coincidence that one of Goodyear’s most capable and popular tires carries the Wrangler name

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So, there’s no denying the fact that the two- and four-door Ford Bronco were born with the one job of laying waste to the Jeep Wrangler. It’s been a long time coming, and it’s finally happening – the Wrangler now has the strongest competition that it’s had in a long, long time. But, there’s a catch. The new Ford Bronco, when equipped with Goodyear tires, is forced to carry around the Wrangler name. Not just in 1 place, but in 5. How’s that for irony?

Goodyear Has to Make Custom Tires for the Ford Bronco

Thanks to Goodyear Tires, the Ford Bronco Is Forced to Carry the Wrangler Name With It
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The Goodyear Wrangler series of tires are very popular.

In fact, we can take that a step further and say that the Goodyear Wrangler series is one of the most popular and desired off-road tires on the market.

Naturally, a vehicle like the Ford Bronco, which was born to decimate the off-road scene, would have to make use of them, and it does. So, on the offset, it would seem that Ford’s most anticipated and most significant new product in years would be not only forced to carry around its main rival’s name but remind its owners every day that the Wrangler exists. Only part of that is true, however, andthanks to a report from Motor1, we’ve learned that Ford and Goodyear have worked out a solution.

You wouldn’t expect a Mustang to roll on tires that say "Camaro" or for an F-150 to feature RAM badging, so a bronco with the Wrangler name on the tires isn’t going to work either. It’s almost an epic troll, but it’s unintentional, albeit a bit funny. But, Ford and Goodyear have come up with a solution. When Ford starts delivering the Ford Bronco in the Spring of 2021, those with Goodyear tires will be lacking the usual Wrangler name on the sidewall, at least to some extent.

Thanks to Goodyear Tires, the Ford Bronco Is Forced to Carry the Wrangler Name With It
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Unfortunately for Ford, Goodyear isn't going to abandon the Wrangler name for one of its most successful range of tires. But, it will make a concession and remove the Wrangler name from the outboard sidewall.

So, you won’t see the Wrangler name plastered all over the Bronco most of the time. However, the Wrangler name will still reside on the inner sidewall. So, every time a Bronco owner removes a tire, they are going to have to stare down the barrel of the Jeep Wrangler. At least they won’t have to see it all the time, right?

To learn more about the new Bronco family, check out all of our coverage below!

6 Things Automakers Could Learn From the 2021 Ford Bronco

2021 Ford Bronco Sasquatch Package - Making Even the Base Bronco an Extreme Off-Roader

What is the 2021 Ford Bronco’s GOAT System?

If You Reserved a 2020 Ford Bronco, You Might Get Railed On Pricing

Ford’s Revealing of the 2021 Bronco Just Proved that GM Has No Idea What It’s Doing

The Ford Bronco’s Door Storage Solution Sets the Standard for Off-Road Vehicles

2021 Ford Bronco and Bronco Sport Reservation and Buyer’s Guide

The 2021 Ford Bronco Sport is the Bronco’s Not-So-Rugged Little Brother

Does the 2021 Ford Bronco Have a Manual Transmission?

The Ford Bronco Has Arrived and We can Smell Fear from Jeep Dealers Everywhere

Source: Motor1

Robert Moore
Robert Moore
Editor-in-Chief and Automotive Expert - robert@topspeed.com
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read full bio
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