The 2011 Ford Fiesta celebrates Cinco de Mayo on "Jimmy Kimmel Live!"
It would be simply moronic if Ford did not take advantage of Cinco de Mayo to market the 2011 Ford Fiesta. The word “fiesta” itself stands for “party” and Cinco de Mayo is the perfect opportunity to throw a Mexican fiesta and show off the Ford Fiesta’s fun-filled style.
The 2011 Ford Fiesta will be joining the cast of “Jimmy Kimmel Live!” as Guillermo, the show’s parking lot security guard, starts up his own dance troupe, shuts down Hollywood Boulevard, and dances his butt off.
This extravagant display of party-making madness is the result of a dream where Eric Estrada tells Guillermo to pull off this unique performance.
The Fiesta is ready to get to get its groove on with its 15 class-exclusive features and technologies and projected best-in-class highway fuel economy. We just can’t wait to see what Jimmy Kimmel has in store for the “versatile, personal, and adaptable” small car.
The bit will air tonight at 12:05a.m. on ABC, but there’s always a way to get a sneak peek at what is going to happen, so hit the jump for a video that prepares the viewer for the hilarity that’s to come.
The 2011 Ford Fiesta is taking to late-night TV to mark Cinco de Mayo, joining the cast of "Jimmy Kimmel Live!" and a dance troupe to show off just how much fun Ford’s newest small car can be.
"We are excited to once again team up with the ’Jimmy Kimmel Live!’ show for Fiesta," says Connie Fontaine, Ford brand content and alliances manager. "The show was instrumental in helping us reveal the Ford Fiesta last December and now they are throwing a huge party for the Fiesta on Cinco de Mayo."
In the segment, Guillermo is about to have some major fun with the Fiesta after getting a very important message from Erik Estrada during a dream earlier in the week. Guillermo’s plans include starting up a dance troupe and shutting down Hollywood Boulevard to show off his moves in a Cinco de Mayo celebration. Tune in to ABC tonight at 12:05 a.m. EDT to find out what happens and where Fiesta takes Guillermo. To get a sneak peak at tonight’s segment, visit: http://www.youtube.com/v/z2wVQ-5G44o
Fiesta has it all – and more
Going on sale this summer, the all-new Ford Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers’ expectations. With 15 class-exclusive features and technologies and projected best-in-class highway fuel economy, Fiesta brings efficiency and convenience together in one package.
Fiesta is designed to be versatile, personal and adaptable. In fact, it is expected to deliver best-in-class convenience and connectivity with the available segment-exclusive SYNC® voice-activated communications system. Fiesta also features an expressive color palette and available graphics.
Already nearly 1,500 consumers have placed orders for the Ford Fiesta and more than 125,000 hand-raisers are showing an interest in the new fuel-efficient car. Customers can place their order for the new Fiesta today through their local Ford dealer.