Ouch! That’s $10,755 MORE than the outgoing Wrangler Unlimited Sahara

Everyone knew the all-new 2018 Jeep Wrangler JL would be more expensive than the outgoing, decade-old Wrangler JK. A $1,000 to $2,000 increase in price sounded reasonable for all the improvements made. Well, it seems FCA figures it can charge exorbitantly more for the new Wrangler - $10,000 more on the luxury-minded Sahara trim, to be exact.

The news comes from none other than JLWranglerforums.com, the seemingly official leaker of all things JL over the least two years. A user posted a spied Monroney window sticker showing a base price of $45,000 for an Unlimited Sahara equipped with the 3.6-liter Pentastar V-6 and manual transmission.

Now, there are a few caveats to this information. The pricing might not be completely finalized, so there’s a chance the price is inaccurate. Also, the options list only shows Jeeps RPO codes with no breakdown in pricing for each item. There’s a chance the options’ pricing is somehow including in the “base price” of $45,000. If so, that would make the true, pre-options base price far less. Jeep is apparently keeping its $1,095 destination charge from before.

Of course, the base Sport trim will be significantly less expensive than the leather-lined Sahara, especially in two-door form, so modest Jeepers should still be able to find a good deal. The Rubicon, however, will be more expensive than the Sahara thanks to its extra off-road hardware. This tiered system has been around for a while, so that’s old news. What is news is Jeep’s potential of pricing itself out of the active lifestyle, off-roading, and consumer base that made the Wrangler JK so popular.

References

2018 Jeep Wrangler

2018 Jeep Wrangler
- image 742104

Read our full review on the 2018 Jeep Wrangler.

2017 Jeep Wrangler

2017 Jeep Wrangler High Resolution Exterior
- image 687100

Read our full review on the JK-gen 2017 Jeep Wrangler

2017 Los Angeles Auto Show – Visitor's Guide
- image 745566

Read more 2017 Los Angeles Auto Show news.

Source: JLWranglerForums

What do you think?
Show Comments
Car Finder: