Wrangler Rubicon model is decked from head to toe in Mopar goodies

Jeep has unveiled the Wrangler Rubicon 1941 at the 2019 Geneva Motor Show. Decked in a bevy of options and off-road accessories, the Mopar-tuned off-roader is basically a catalog on four wheels. It’s based on the Wrangler Rubicon, and it’s decked out with enough useful and functional upgrades to make your outdoor adventures less of a hassle. While the Wrangler Rubicon 1941 itself is unlikely to hit production in Europe, its presence in Geneva is less about showing off its exclusivity and more about showing off the many customizable options that are available to the European-spec Wrangler Rubicon. Best of all, the Wrangler Rubicon 1941’s upgrades and accessories are all street-legal. If you want Mopar to build you one that’s to the exact specifications of the version sitting in Geneva, there’s a roadmap that can make that happen.

An American Classic Lands In Europe

The 2019 Jeep Wrangler Rubicon 1941 is the Only Outdoor Companion You'll Need During Your European Adventures
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Of all the models that Jeep brought to the 2019 Geneva Motor Show, it left one under wraps until the show opened its doors earlier this week.

That model is the Wrangler Rubicon 1941, a Mopar-tuned off-roader that wears a lot of the accessories and options that Jeep and Mopar are offering for the go-anywhere off-road vehicle. It’s a four-wheeled advertisement of sorts that’s meant to showcase the improvements that can be made to the Wrangler Rubicon’s appearance and, more importantly, off-road capability.

Geneva’s a fitting place for the Wrangler Rubicon 1941’s debut since the new JL generation of the Wrangler is currently available in Europe. Our perception of our friends from Europe may be that of the more sophisticated type, but with the Wrangler Rubicon 1941, they can show us that they, too, can get down and dirty in the muck, or at least try to. With this kitted out Wrangler Rubicon, they can do just that.

It’s probably not enough to look at it in those terms, but whatever perceptions exist in this world, no one’s going to confuse the Wrangler Rubicon 1941 for anything other than a take-you-anywhere off-roader. The model that’s currently at the Geneva Motor Show certainly looks the part of one. It’s dressed up in a Hella Yella exterior paint, which is really just a cool nickname for a shade of yellow-orange that’s screaming for attention. It’s littered with visual upgrades, too, none more eye-catching than the “1941” decal on the hood. There’s symbolism and importance in that as 1941 was the first year of birth of the original military Jeep from Willys. It’s a solid hat tip to Jeep’s long and proud history. The rest of the visual upgrades include black trim accents on the sides of the off-roader. There’s also a matte black grille because why not? The door handles, door sills, mirror caps, and mudguards all get the same treatment. Meanwhile, the roof is a soft top made from mesh.

The 2019 Jeep Wrangler Rubicon 1941 is the Only Outdoor Companion You'll Need During Your European Adventures
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Look at the Jeep Wrangler Rubicon 1941 from a visual point of view and it’s easy to see why the model is such an aesthetic stand out.

From the splashy color and the black accents, it’s hard to take your eyes off it. Obviously, the Wrangler Rubicon 1941’s aesthetic look is just one part of its overall makeup. More important than that are the accessories and equipment it’s carrying. There’s a lot of them, too, beginning with a few obvious ones that you can see from the photos of the off-roader. The snorkel air intake is bolted on the passenger side of the off-roader. That comes in handy when the Wrangler Rubicon 1941 is waist deep in water. Less conspicuous are the rock rails, which are installed at the bottom of the door to protect the door sills from unwanted damage, especially when the off-roader has to cross large obstacles. The Wrangler Rubicon 1941 also riders higher than usual, thanks in large part to a two-inch suspension lift kit that provides precious extra space for the off-roader to run amok without damaging its underbelly.

Some of you might be wondering if this is everything that Mopar is offering for the Wrangler Rubicon. The short answer is “no,” it’s not. Mopar’s list of accessories for the Wrangler Rubicon reads like a long overdue grocery list. There are more options and accessories available to the Wrangler. It’s just counterproductive to run through all of them, especially since we’re talking about the Rubicon 1941 in this space.

Speaking of which, the Euro-spec Rubicon is unique in its own right. Unlike the U.S.-spec model, the Euro version of the Wrangler Rubicon comes with a 2.2-liter turbo-diesel four-cylinder engine that produces a stout 200 horsepower and 332 pound-feet of torque. This version isn’t available in the U.S., though the European market also has the same 2.0-liter turbocharged four-cylinder gas engine that’s available in the U.S. This powertrain is responsible for a tidy 270 horses and 295 pound-feet of torque. Sadly, the 3.6-liter V-6-powered Wrangler Rubicon isn’t sold in Europe. That’s only available in the U.S. and specific markets in Africa and the Middle East.

The 2019 Jeep Wrangler Rubicon 1941 is the Only Outdoor Companion You'll Need During Your European Adventures
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Regardless of which engines are available where, that shouldn’t take away from anything that Jeep and Mopar created with the Wrangler Rubicon 1941. There’s no clear word on whether the off-roader will hit European dealerships anytime soon, but even if it doesn’t, there’s no need to feel bad about it. All you need to do is contact your local Jeep dealership, ask what Mopar parts are available, and do your best to recreate the Wrangler Rubicon 1941. Who knows, you might even throw in a few extra goodies along the way.

2019 Jeep Wrangler Rubicon 1941 Powertrain Specs
Engine 2.2-liter turbodiesel four-cylinder
Horsepower 220
Torque 332 pound-feet

Further Reading

2018 Jeep Wrangler
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Read our full review on the 2018 Jeep Wrangler.

2018 Jeep Wrangler Exterior
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Driving the 2018 Jeep Wrangler JL

2018 Nacho Jeep Exterior
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Read our full review on the 2018 Jeep Wrangler Nacho Concept

The new Jeep Wrangler Rubicon 1941 designed by Mopar makes its European début at the Geneva International Motor Show with a 100% street legal trim especially designed for the off-road vehicle that takes the desire for adventure to the max. Like every accessory studied by Mopar, the Jeep Authentic Accessories are designed to provide maximum functionality, safety, style and performance because they are created with the same team that designs the original Jeep vehicles.

The ultimate example is the new Wrangler Rubicon 1941, fitted with the Jeep Performance Parts that enhance the legendary off- road capability of Jeep Wrangler. Look no further than the kit with suspension raised by 2 inches, the snorkel, rock rails, black door sill, black fuel door and all-weather mats. The finishing touch to this tough configuration is a 1941 livery that commemorates an important year for the Jeep brand: the first appearance of the Willys, also evoked on other details of the vehicle such as, for example, the wheel, gear knob and tailgate table.

The vehicle is also enhanced with other Authentic Accessories selected from the range of over 200 Jeep Wrangler accessories: Matt black Seven Slots front grille, mudguard, off-road lights, mirror caps, all contrasting with the Hella Yella yellow paintwork. The Mopar customisation continues inside, with black mesh sun bonnet and front grab handles. The Wrangler 1941 is directly approved by the Mopar and Jeep to deliver the true off-road experience, while maintaining the 100% street legal appearance.

Mopar does not only mean “off-road”, but is also capable of characterising the Urban versions, such as the Jeep Wrangler Sahara in urban trim with chrome fuel cap and door sill guards that stand out on the Ocean Blue colour body.

Finally, a Jeep Renegade Limited, sporting the all-new Bikini body colour, is also characterised by a special urban look, featuring door sill guards with Jeep logo, front dam, new sill trims and rear scuff plate in Subshine Grey, which is the same colour as the specific mirror caps and front grille. The cabin offers a cargo organizer and carpet mats.

Comprehensive, state-of-the-art offering

A selection of creations and customisations by Mopar for Alfa Romeo, Fiat and Abarth will also be making a statement on the other FCA brand stands. The accessories developed for Alfa Romeo are unique and distinctive, ideal for enhancing the sportiness and unique personality of Giulietta, Giulia and Stelvio. Fine materials such as carbon fibre characterise the mirror cap, radiator grille, spoiler, gear knob and door sill guards, while the textured tones of Miron personalise the specific alloy wheels. The Alfa Romeo branded puddle lights, and the dark tail lamps on Stelvio are only some of the characterising elements to be found on the stand in Geneva, both on board the vehicles and on display.

On the Fiat stand, two displays will house a selection of Fiat Authentic Accessories: the Carbon Pack for Tipo Sport and the Dark Pack for 500X. The first pack features a number of carbon details with markedly racing style, such as the full front and rear bumper kits, side skirts, rearview mirror covers and door handles. The vehicle, in the Tipo Sport version, is equipped with the same accessories in the “Dark Pack”. And the captivating 18” rims are also available as optionals. The second is one of the aesthetic packs for 500X created thanks to the know-how of the experts at Mopar to emphasis the characteristic elegance, design and sporty style of this Italian crossover by Fiat.

Finally, some of the key Authentic Accessories developed by Mopar for the Abarth 124 spider include the carbon fibre hard top: hi-tech, lightweight and safe, it gives the car a true coupé style while retaining all the excitement and driving pleasure only a genuine roadster can offer. The sportiness of the vehicle and its performance in terms of road holding are also boosted by the specific strut bar, while the mesh luggage rack organiser with Mopar logo enables load optimisation, ensuring maximum freedom on the road.

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