Tasked with the demanding position of being the first SUV in 25 years to wear a Lamborghini badge, the Lamborghini Urus has finally made its debut. It rides on the same MLB platform that underpins the Bentley Bentayga, Audi Q7, and Porsche Cayenne, but carries a face and an attitude all its own. The body style is as aggressive, if not more so than the concept that came before it while its mean-as-hell attitude comes via a turbocharged, 4.0-liter, V-8 that’s good for a potent but modest 650 horsepower and 627 pound-feet of torque. And, when I say “mean as hell,” I’m not kidding. It can hit the 62-mph sprint (that’s 100 kph for our Euro readers) in a devastating 3.59-seconds with launch control in effect and a top speed of 186 mph. Want to know more? Keep reading…

2019 Lamborghini Urus Specs in a Nutshell

650 ponies, 627 pound-feet of twist, 62 mph in as fast as 3.59 seconds, and a top speed of 186 mph –pretty credible specs for an SUV, don’t you think? It makes this supercar-like performance by throwing power to all four wheels through a ZF, eight-speed automatic transmission with an electric torque converter – something never used before on something with a Lambo badge. All-wheel drive is standard, so there’s no hope for your RWD fanatics out there, but it does make use of the rear-wheel steering system found on the Aventador S, so you should still have mind-blowing control at all times. 21-inch wheels are standard but for those of you with even deeper pockets – the Urus will command a minimum buy-in of $200,000 – you can opt for as large as 23-inch wheels that will wear Pirelli P Zero Corsa rubbers. Not a bad setup, but you can thank the 17.3-inch ceramic rotors and 10-piston calipers up front for this bull’s will to stop, which is also considering to be, as of the time of this writing, the largest brakes in the world.

The interior of the new Urus is pleasing to look at thanks to some very attractive features, but one can’t help but see a bit of the Audi Q7 and Bentley Bentayga in there as well. Of course, the Urus still has a look all its own, but you can kind of tell that they all share the same skeletal structure. Moving along, the Urus comes with a digital instrument cluster as standard equipment, some common equipment like the steering wheel and starter button whose likeness is found in other Lambos, and there’s also a range of driving modes that promises all-season and all-terrain capability if you’re someone that is brave enough to take a quarter-million-dollar vehicle out in the snow or across the dunes (you wouldn’t, would you?)

Production is planned to take off at Lamborghini's Sant’Agata Bolognese production facility in Italy, with the very first models set to arrive in the first-quarter of 2019. Despite the high-ish price tag, Lambo is expecting to move these bad boys like hot cakes, and getting your hands on one shouldn’t be that hard considering it plans to produce some 3,500 examples each and every year. If you do want the hybrid model, however, you’ll have to wait until at least 2019, as the initial launch models will only be offered with that 4.0-liter, Biturbo, V-8.

2019 Lamborghini Urus Debut Video

2019 Lamborghini Urus First Commercial

References

Lamborghini Urus

Read our full review on the 2019 Lamborghini Urus.

Read our full review on the Lamborghini Urus Concept.

Read our full review on the 1986-1993 Lamborghini LM002.