How does $70,000+ sound for a stupid fast Wrangler?

Jeep is finally giving us a V-8-powered Wrangler, for the first time since the nameplate was introduced in 1987, but it will cost a pretty penny.

According to a recent leak, the 2021 Wrangler Rubicon 392 will start from around $75,000, which is a massive premium over the regular Rubicon and a sticker that puts it above the Grand Cherokee SRT.

The 2021 Wrangler Rubicon 392 is the Second Most Expensive Jeep Ever Exterior
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The leak comes via JLWranglerForums, where a future owner shared a screenshot of his build in Jeep’s VIN tracking system. The image shows a price of $77,055, but it also lists the vehicle as an Unlimited Sport model, which is the base four-door trim for the Wrangler. But it also shows a "27X" order code, which, according to the owner, is assigned to the 392 package.

The forum user also mentions that he ordered his Wrangler Rubicon 392 with the optional Dual Top package and the Trailer Tow package. A quick look into Jeep’s configurator for the 2021 Wrangler shows that these bundles cost $3,365 combined. This means that the Wrangler Rubicon 392 should have a starting price of $75,185, including the destination fee.

The 2021 Wrangler Rubicon 392 is the Second Most Expensive Jeep Ever Exterior
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If true, then the Wrangler Rubicon 392 will command a massive premium over the regular Rubicon, which comes in at $42,390 in four-door trim. It will also cost notably more than the current range-topping model, the High Altitude, priced from $50,715. It will also command a higher sticker than Grand Cherokee SRT. Fitted with the same V-8 engine, the SRT models costs $69,410 before options.

All told, the Wrangler Rubicon 392 could be Jeep's second most expensive model. The crown goes to the Grand Cherokee Trackhawk, priced from $87,915.

The first Jeep Wrangler with a V-8 engine

The 2021 Wrangler Rubicon 392 is the Second Most Expensive Jeep Ever Drivetrain
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While it might be very expensive, the Wrangler Rubicon 392 is the first Wrangler fitted with a V-8 engine ever since the nameplate was introduced in 1987. Pre-Wrangler Jeeps like the CJ-7 were fitted with V-8s, but Jeep offered only inline-four, inline-six, and V-6 mills in the Wrangler up until now.

The 2021 Wrangler Rubicon 392 is the Second Most Expensive Jeep Ever Exterior
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The Rubicon 392 packs the 6.4-liter V-8 that also motivates the Dodge Challenger and Charger and the Jeep Grand Cherokee SRT. The naturally aspirated mill produces a cool 470 horsepower and 470 pound-feet of torque, notably more than any other Wrangler available right now. It’s also the quickest, needing only 4.5 seconds to hit 60 mph and 13 seconds flat to run the quarter-mile.

The 2021 Wrangler Rubicon 392 is the Second Most Expensive Jeep Ever Exterior
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The Wrangler Rubicon 392 also comes with extra standard features, including 33-inch tires, upgraded frame rails, unique suspension geometry, Fox shocks, and heavy-duty brakes. It also boasts improved approach, departure, and breakover angles, full-time Selec-Trac 4WD, and a Hydro-Guide air intake system to keep water away from the engine while wading.

Source: JL Wrangler Forums

Ciprian Florea
Senior Editor and Supercar Expert - ciprian@topspeed.com
Ciprian's passion for everything with four wheels (and more) started back when he was just a little boy, and the Lamborghini Countach was still the coolest car poster you could hang on your wall. Ciprian's career as a journalist began long before earning a Bachelor's degree, but it was only after graduating that his love for cars became a profession.  Read More
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