Ford's Bronco Raptor caused a lot of buzz when it finally broke cover last month. The online configurator is now live on Ford's website, and I decided to give it a go. I was just curious to see how much would a fully spec'd out Bronco Raptor cost and how it'd compare to its chief competitor, the HEMI-powered Jeep Wrangler Rubicon 392.
The Build
Starting with a base MSRP of $68,500 I checked off every optional extra that saw the addition of just over 12 grand in options. Now, bear in mind that I wasn't picky here and went with the most expensive optional extras.
The Optional Extra's That We Ticked
Exterior Options
|
Cyber Orange Metallic Paint |
$595 |
|---|---|
|
17" Forged Wheel - Style 2 |
$1995 |
|
Wheel Lock Nut |
$90 |
|
Engine Block Heater |
$100 |
|---|---|
|
Keyless Entry Keypad |
$110 |
|
Updated Raptor Graphic |
$1075 |
Interior Options
|
Interior Carbon Fiber Pack |
$ 1725 |
|---|---|
|
Assistance Kit, Off-Road |
$210 |
|
Storage - Roof Bag, Second Row Panel |
$180 |
- Lux Package Comes with the following features - $2695
- Adaptive Cruise Control
- B&O 10 Speaker Sound System
- Connected Built-In Nav
- Evasive Steering Assist
- Heated Steering Wheel
- Universal Garage Door Opener
- Wireless Charging Pad
The Final Price
All things considered, I was looking at $82,160 (estimated) including destination, which makes the Bronco Raptor about five grand dearer than the base model Rubicon 392, sitting just under $77,000. For now, you've only got one engine option, i.e the 3.0-liter Ecoboost V-6 that puts out 400 horses. It is slated for production this summer at Ford's Wayne facility in Michigan, where the Ranger Raptor will also be put together.
Check out the Bronco Raptor Configurator to come up with your dream rig.