The future for the BMW M8, in general, has been called into question, and it might not be around much longer

The first BMW 8 Series lasted just nine years on the market from 1990-1999, and it took two decades for fanboys to convince BMW to bring the flagship coupe back. As it turns out, the second-gen 8 Series might not be long for this world either – or at least the U.S. market anyway – and I’m willing to bet there’s some real investment potential here. How did I get to this conclusion? Well, the BMW M8 Coupe and Convertible are selling so bad in the U.S. that BMW isn’t selling the 2021 model here. You’ll still be able to buy the regular non-M 8 Series and the M8 Gran Coupe, but with demand for the M8, in general, being so low here, the M8 might be dropped from the market altogether. We don’t know if the base 8 Series will follow, but it certainly doesn’t look good for Bimmer’s flagship here in the States.

The M8 Could Make a Great Investment

The BMW M8 Coupe and Convertible Might Be Your Best Investment This Year Exterior
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There’s no hiding the fact that the 8 Series hasn’t exactly been meeting sales expectations.

In the U.S., for example, BMW sold just 4,410 of them in 2019, and that includes all variants from the base model up to the wicked M8.

2020 isn’t looking too good either, with just 1,694 examples sold through the first quarter of the year (March 2020) That’s up from 601 in 2019, but the 8 Series was still brand new back then. We don’t have any official numbers on how many of those were of M status, but with the M8 Coupe, M8 Convertible, and M8 Gran Coupe in the running, you can imagine there weren’t too many of each sold.

This is backed up by a report from BMW Blog that claims BMW dealers have plenty of unsold M8 Coupe and Convertibles just sitting on the lot. And, that’s why BMW won’t be selling the 2021 M8 Coupe or Convertible here in the States. You can have a Gran Coupe, though, so if you want four doors, I guess you’re okay. It’s also the cheapest M8 of the bunch at $130,000 compared to the Coupe at $133,000 and the Convertible at a ridiculous $142,000.

The BMW M8 Coupe and Convertible Might Be Your Best Investment This Year Exterior
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So what does all this mean to you, outside of the fact that you can’t get a 2021 M8 Coupe or Convertible? Well, 2020 could very well be the last year for both of these models in the United States. Paired with already poor sales means that means there’s a very limited number of them on this side of the world (despite the unsold models waiting for homes like little puppies in a pound), and you know what the deal is with rare cars. Some of them, when maintained with low mileage, end up being very valuable. The M8, in any form, might not share the same light as a Ferrari or some other ultra-rare and expensive exotic, but the M8 could still end up being a decent investment. Just make sure you wait a little longer to buy one because BMW will undoubtedly apply deep discounts to the 2020 models near the end of the year and into early 2021 as it tries to get rid of old stock.

If that’s not your thing, I also noticed that the original 8 Series, in good condition, is still selling for upward of $25,000, and it could eventually see an increase in value down the road as well. Then again, I’m not exactly a car value expert, so maybe I’m giving you bad advice. Investments are always a gamble anyway, right?

*sales figures obtained from

The BMW M8 Coupe and Convertible Might Be Your Best Investment This Year Exterior
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2020 BMW M8 - drivetrain specifications
M8 Coupe M8 Competition Coupe M8 Convertible M8 Competition Convertible
Engine type S63B44T4 S63B44T4 S63B44T4 S63B44T4
Engine type V8 V8 V8 V8
Induction Turbocharged Turbocharged Turbocharged Turbocharged
Cylinders 8 8 8 8
Valves per cylinder 4 4 4 4
Stroke mm 88.3 88.3 88.3 88.3
Bore mm 89.0 89.0 89.0 89.0
Displacement cm³ 4,395 4,395 4,395 4,395
Compression rate :1 10.0 10.0 10.0 10.0
Engine power hp 600 HP @ 6,000 RPM 617 HP @ 6,000 RPM 600 HP @ 6,000 RPM 617 HP @ 6,000 RPM
Engine torque 553 LB-FT @ 1,800 – 5,700 RPM 553 LB-FT @ 1,800 - 5,860 RPM 553 LB-FT @ 1,800 – 5,700 RPM 553 LB-FT @ 1,800 – 5,860 RPM
0-60 mph seconds 3.1 3.0 3.2 3.1
Top speed (optional) mph 155 (189) 155 (189) 155 (189) 155 (189)
Robert Moore
Editor-in-Chief and Automotive Expert -
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read More
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