Pirelli Group makes its film debut with its presentation today in Rome , in the ancient atmosphere of the Diocletian Baths (400 B.C.), of the first Pirellifilm, an innovative communication project that will take place over several years and consists in the production of superb short films to be broadcast over the Internet.

Created for the worldwide promotion of the Pirelli image, which has always been acclaimed for its innovation, quality and brand leadership, this project combines Cinema and the Internet and uses them as a new communication tool that joins the instruments traditionally used by the group. The leitmotiv of all the Pirellifilm short films will be the claim, "Power is nothing without control", the protagonist of several of Pirelli’s famous international advertising campaigns, which will be interpreted differently each time by international film stars.

The first short film is "The Call" starring John Malkovich and Naomi Campbell . The director is Antoine Fuqua, who directed "Training Day" and "King Arthur". Filmed with a dark, gothic mood in a mysterious, tempting nighttime Rome , "The Call" is a breath-taking thriller of just 8 minutes and 45 seconds that depicts the eternal battle between Good and Evil.

Its "Caravaggio-like" colors and moods are obtained through skillful photography that elegantly plays with contrasting light and shadow, blending the chiaroscuro effects of the film, which was shot last fall in Rome in great secrecy to prevent the project and the name of its stars to be revealed in advance. It took five days to film on various locations - Borgo Santo Spirito, the streets of Rome , and an abandoned warehouse outside of Rome - and 4 months of post production. Nearly 120 persons worked non-stop on the set.

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