Another day, another bold electric truck design

Ford recently revealed a teaser image of the electric F-150 while announcing the company’s new Rouge Electric Vehicle Center. From the looks of it, Ford seems to have followed Rivian and Tesla’s footsteps to come up with a bold truck that doesn’t look to share a lot of similarity with the internal combustion-engined crop of trucks. It’s too soon to comment, but it looks, well, weird.

Is This How It Will Look In The Night?

The Electric Ford F-150 Has Been Teased Looking Ugly As Sin
- image 936024

Looks are subjective, and this is just a teaser image, but the electric F-150 looks quite different. A full-width lightbar up front is bound to draw polarizing opinions. The diamond-grille looks quite different from the standard F-150 models, but we’ll wait for more images to roll out to see how it looks exactly. The sculpted hood could give it a strong street presence and underneath could be a pretty large frunk to store work tools and other stuff.

Ford’s New Facility For Electric Vehicles

Ford announced that it will be investing $700 million that will go towards constructing the new Rogue Electric Vehicle Center and manufacturing new vehicles. The center will be the birthplace of the electric F-150 as well as the F-150 PowerBoost Hybrid. The construction of the new facility will also add 300 jobs.

Bill Ford, executive chairman, Ford Motor Company, said in a statement,

"We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150 This year's COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our US manufacturing base strong and help our country get back to work."

Final Thoughts

There is a horde of loud electric trucks already, like the Tesla Cybretruck, Rivian R1T, etc., so Ford could’ve perhaps taken the subtle route and offered a more mainstream-looking truck that is reminiscent of the standard F-150 itself. But, it looks like the company wants to make a statement with the electric truck and not have any similarities with the fuel-powered sibling other than the F-150 moniker. The electric F-150 will arrive in 2022.

Two schools of thought here. Which one do you resonate with? A bold model, or a sedate, simple-looking electric F-150? Share your thoughts with us in the comments section below.

Source: CNET

Sidd Dhimaan
Associate Editor and Truck Expert - sidd@topspeed.com
Sidd joined the Topspeed.com team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. He is currently our pickup truck expert and focuses his attention on heavy-duty and off-road vehicles.  Read More
About the author

Related Articles

Everything You Need To Know About The 2021 Ford F-150

Thanks to the Train Stunt, the Electric Ford F-150 May Arrive Sooner Than You Expected

What do you think?
Show Comments
Car Finder: