As far as origin stories go, the Ford Bronco’s genesis is as weird as it gets. No doubt, Ford wants to integrate the SUV’s “Goes Over All Terran” (G.O.A.T.) driving models into this commercial, and it did just that by adding goats into the tale of the Bronco’s birth. The ad is strange in so many ways that you might as well believe it if you’re the type to believe that such a scenario — a young, injured colt getting raised by goats — actually happens in this fair world of ours. But it is a commercial, and every commercial’s goal is to get people to talk about it. So, in a roundabout way, Ford’s “Raised by Goats” commercial for the Bronco succeeds in its intended objective. We’re talking about it, albeit with plenty of raised eyebrows and confused looks.

The Ford Bronco’s mythology dates back to a time when a herd of goats unexpectedly discovered an injured young colt in the snowy mountains of the Pacific Northwest. The goats decide to take the colt in, raising him as one of their own and teaching him goat life skills like navigating around rough mountains and treacherous rivers. It took a lot of practice and patience, but the goat herd taught the colt long enough to become what it became: a Ford Bronco Sport.

That’s the gist of the Bronco’s origin story, though I suppose there’s more to this cooked-up mythology that neither Ford nor advertising agency Wieden+Kennedy New York divulged in the 60-second spot. All jokes aside, the main point of this advertisement isn’t so much on the Bronco’s roots. It’s certainly not about the goats, too, or at least not the animals that were used in the making of the ad.

This commercial is all about the Bronco’s G.O.A.T. modes, something that Ford is championing as one of the defining features of the Bronco. Since the Bronco is touted as an SUV that can go over any type of terrain, it’s important to showcase the modes that allow the SUV to live up to the billing.

What are the Ford Bronco's eight G.O.A.T. modes?

Not all versions of the Bronco have all eight modes altogether, though five of these G.O.A.T. modes come standard across all six versions of the 2021 Bronco. These include Sand, Slippery, Sport, Eco, and Normal.

Outside of the five standard G.O.A.T. modes, Ford is also offering three modes that are more inclined towards those who actually plan to take their Broncos to roads less traveled. All three “additional” modes cater to rougher roads, rocky paths, and areas where not a lot of SUVs, let alone cars of different types, can go to.

There’s the Baja Mode, which improves driving ability in loose sand. This mode is available on the Badlands, Wildtrak, and First Edition versions of the Ford SUV. There’s also the Mud/Rut mode that’s available at any Bronco trim level beyond the base Bronco version. This is the G.O.A.T. mode to have if you don’t mind getting down and dirty in the muck. Then there’s the Rock Crawl mode. It’s only available with the BadLands, First Edition, and Black Diamond trims of the Ford Bronco, and in the case of both the Badlands and First Edition trims, checking the box to include the Rock Crawl G.O.A.T. mode means that you’re doing it at the expense of the Sport Mode. That shouldn’t be a big deal if you’re going to subject your Bronco to rocky terrain, which is what the Rock Crawl G.O.A.T. mode is for.