If Lexus wants to survive in the current automotive world, then the Japanese luxury brand is going to have to make a lot of the same changes many of the other brands have already made, and luckily, they recognize that. This is why they have come up with a new global theme called "progressive luxury." This idea provides a greater focus on hybrids, advanced telematics, and sporty packages which the company intends on using to enter new market segments and offer bolder designs for their models.

In an interview with Automotive News, Karl Schlicht, General Manager in Charge of Global Lexus Marketing and Product Planning, said: "There was a need to make sure we were all on the same page. It’s very simple when you have one market. You have multiple regions now — like Europe wanting one direction, Japan another and China coming on. That gets more complicated."

To get down to the nitty gritty, Schlicht says that future Lexus models will be more expressive, have daring designs, an aggressive application of hybrid technology, advanced use of onboard telematics, and expanded use of F and F Sports packages, following the IS-F and IS-F Sport performance variations. The first models to receive this said treatment will be the CT and RX ranges.

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Source: Automotive News

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16 comments:

  (372) posted on 08.18.2011

The car doesn’t have an impressive speed performance though I couldn’t admit on how elegant was its styling for a hybrid car.

  (530) posted on 08.18.2011

Yeah, this car was already debuted and glad to say that the styling of the vehicle is kind of impressive. However, the figure performance of the car is kind of disappointing.

  (384) posted on 06.24.2011

Most probably, the figure performance of this car seems less powerful compare to the production version. Hybrid cars are very great though its quite expensive.

  (397) posted on 06.24.2011

Among Toyota cars, only the Lexus caught my attention for it has an impressive look and performance. This luxury vehicle never fails and it doesn’t announced any recall just recently.

  (939) posted on 04.4.2011

Yeah, definitely it would be a hard to compete against the giant automaker like Japanese. I do believe that progressive luxury must be followed by the manufacturer who wanted a better sales. 

  (406) posted on 03.9.2011

Considering that there is a warranty for OEM. I think this is a good price though.
And the suspension Package is a great deal too.

  (504) posted on 01.27.2011

Interesting how the article doesn’t mention a next-gen SC, but a coupe to replace it in the lineup could mean a new model (Lexus FT-86, please.)

  (762) posted on 01.27.2011

Toyota is pushing a new global theme of “progressive luxury” for its Lexus brand, including a greater focus on hybrids, advanced telematics and sporty packages.

  (728) posted on 01.25.2011

The current LS is definitely a whole lot better car than the first LS is, but even so, I wish the next LS will “wow” everyone as much as the first LS did! It would be nice if there would be more useful features

  (647) posted on 01.25.2011

Lexus wants to survive in the current automotive world, then the Japanese luxury brand is going to have to make a lot of the same changes many of the other brands have already made, and luckily, they recognize that.

  (858) posted on 12.28.2010

Originally intended primarily for the U.S. market, when it was launched for the 1990 model year, Lexus has since grown to become a world wide brand, but it’s the global aspect that’s causing headaches for parent company Toyota.

  (692) posted on 12.28.2010

I understand being daring to counter the boring Lexus image, it’s just what Lexus thinks is daring, I think is ugly.

  (647) posted on 12.27.2010

I understand being daring to counter the boring Lexus image, it’s just what Lexus thinks is daring, I think is ugly. Oh well.

  (807) posted on 12.27.2010

Those 2 cars should never be in the same picture ever again. And lol on ’progressive luxury’

  (512) posted on 12.22.2010

I understand being daring to counter the boring Lexus image, it’s just what Lexus thinks is daring, I think is ugly. Oh well.

  (406) posted on 12.22.2010

dang it smells like lexus will be included to the hard hatch also, it this is a good step for lexus on making a nimble sports car.

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