Geely itself, despite its acquisition of lotus and even owning Volvo, isn’t exactly known for making attractive cars. In fact, one could even say that Geely cars are about as dull as unsalted crackers and a glass of lemon juice. Take the Geely GE11, for example – that’s about as exciting as a Ford focus – or the Geely Mk-Cross that looks like a 90’s crossover with upgraded headlights. It did show off a concept of a new crossover coupe that looked decent until we realized it was a rip-off of the BMW X4, so I guess there’s that. The point is that Geely, isn’t exactly an interesting car maker, but that could soon change if the new Starburst Concept is any indication of what the future holds.

Looking Deeper Into the Geely Vision Starburst Concept

If, at the onset, you looked at the front end of the Starburst concept and thought it was a Cadillac, well you’re in good company, because I thought the same. So, as I scratched my head and tried to figure it out, I remember the Cadillac Lyriq, and sure enough, not only does the front end resemble the Lyriq, but at a glace the logo even looks like a Cadillac logo. That said, this is a sporty coupe-like sedan so I can let the similarities for a concept car slide for now. I can appreciate the muscular front hood, and the pronounced bodylines on the side profile that also manage to give it the coupe appearance.

Then you’ve got the rear end, and wouldn’t you know it, there’s also a bit of similarity to it. It’s not as bad as the front end, but the rear end does bear a striking resemblance to the Volvo V40, albeit more modern and elongated. } This isn’t quite so surprising since Geely owns Volvo and it’s at least a modern interpretation of something a little closer to home. Overall, I have to admit that I do like the design of the Starburst, and it does have a very sporty look to it, despite the fact that it’s very futuristic.

The fact that it has a steering wheel, by the way, is quite noteworthy as most “vision” concepts are void of any driver features whatsoever as the future is supposed to be fully autonomous. Beyond this the interior seems to be littered with accent lights that adorn the steering wheel, both layers of the dash, the seats, and even the door panels. The instrument cluster – if that’s what you would call it – is little more than a very tiny screen that displays your speed.

All other features from simple things like seat control and HVAC control to vital information is controlled or viewed from the large tablet display that essentially creates the center stack. The only physical buttons appear to be on the steering wheel (thumb controls), the start-stop button below the tablet display, and the drive mode selector.

Final Thoughts

All of this said, the Starburst Concept exists only to showcase Geely’s future design language. According to Guy Burgoyne, VP or Geely Design Shanghai,

With that in mind, it would seem the Geely is looking to start creating more interesting vehicles in the future. It’s unfortunately that we can’t discuss what kind of powertrain this concept has, but one would assume it would at least be electric given the current trends of the automotive industry. One would also assume that, given the interesting looks, it would be fairly quick – at least until you hit the Volvo-like speed limiter that you can assume Geely would put in place. Of course, there’s essentially zero chance that the Starburst Concept will land on a production line, so just enjoy the view while you can and dream about the future.