Bowler isn’t a mainstream brand per se, but talk to any motorsport fan and he or she can go on and on about it hours together. The company built an SUV a decade back that is still fondly remembered by enthusiasts and off-roading fanatics. Bowler debuted the EXRS at the 2010 Goodwood Festival of Speed, and it caught everyone’s attention. This was quite an achievement considering that it was in the presence of brands and supercars that people drool over.

10 years later, the EXRS has still not lost its charm and it can kick some ass, as you can see in this video uploaded by TheSUPERCARDRIVER on its YouTube channel.

This Is One Crazy Street-Legal Off-Roader

However, most of the stuff, especially inside the cabin, is removed. Bowler made just six of these, so each example is a bespoke model. The one seen in the video is owned by Henry’s Car Barn and is Chassis #1. With its wide fenders and wheel arches and non-existent bumper, the EXRS looks ready to be taken off road.

The SUV is painted in a green shade, taking inspiration from the Verde Hydra color seen on Lamborghinis. On the inside, the company has removed all the stuff it didn’t need. However, there is a generous application of carbon fiber all around. There is a roll cage made of hydroformed steel and is about twice as thick as the normal roll-bars.

As you can see here, the EXRS is as comfortable drifting at high speeds on the fields as it is on the tarmac. The handling is said to be neutral even when pushed hard and once you know how it behaves, there are no limits of what you can do. The motorsport roots and Bowler DNA would suggest that it is purpose-built to be kept on less-beaten paths, but the EXRS is quite a performer on the road as well. It takes just 4.2 seconds to sprint to 60 mph from a standstill.

How Is It Spec’d?

Power is sent to all the wheels via a six-speed automatic gearbox. There are paddle shifters to make the drive even more fun. The top speed is electronically limited to 155 mph, but that would be keeping the safety and street-legality regulations in mind.

Bowler EXR S specifications

The hydroformed chassis makes this one tough nut to crack and also leads to a drastic weight reduction while retaining superior strength. The EXRS weighs just 3,813 pounds, which is almost 2,000 pounds lighter than the standard 2012 Range Rover Sport. The standard suspension setup is swapped for progressive Eibach springs over Bowler-specific Bilstein dampers. The EXRS also has an 11-inch travel range; so you can take this off the roads without worrying about underbody hits and damages.

Final Thoughts

Bowler had put a price tag of $236,000 on the EXRS (according to the conversion rates back then), but being an exclusive model, it sells for almost thrice the price now. You can see the resale value being pegged at about £550,000, which is approximately $696,000 as per the conversion rates at the time of writing this article.

Would you spend that much amount on the Bowler EXRS? Let us know your thoughts in the comments section below.