The Lamborghini Family Could Grow With Addition Of Fourth Model
It’s not happening anytime soon as the automaker’s immediate focus is the Urus SUVby Kirby, on
Don’t look now, but another premium automaker that once took pride in the exclusivity of its vehicles is looking to add another model to its family. While it’s not yet been confirmed, a report from Motoring Australia quoted Lamborghini CEO Stefano Domenicali hinting the possibility of adding an “entry level” model in the fold to round its lineup to four models.
Domenicali didn’t give a concrete answer though as he couched his “yes” behind “possibly,” suggesting that the decision will depend on how successful the Lamborghini Urus is once it makes its long-awaited debut in 2018. As if the Urus didn’t need any more pressure on its plate, the likelihood of Lamborghini expanding to add a fourth model into the family will hinge on how the SUV fares in the market.
In the event Lamborghini does go the route of adding an entry-level model to sit below the Huracán, don’t expect Lamborghini to go all-out in building that car from the ground-up. A modular platform that can be used throughout the lineup is a good bet for this model as it dramatically reduces the costs that are tied into developing a performance car from scratch. Domenicali even alluded to that strategy, telling Motoring that a modular platform is the right approach because the alternative of building every component new “is not viable in terms of [a] business case.”
Then again, even if Lamborghini does green light a fourth model to give cars like the McLaren 540C some competition, don’t expect it to happen anytime soon. For now, the Italian automaker’s primary focus is on its existing lineup, specifically the Urus. The SUV is shaping up to be one of the most important releases that Lamborghini will make in recent memory so all hands in Sant’Agata will be on deck to make sure that the model ends up being successful.
Only after that is an entry-level model going to be legitimately concerned so from a timetable perspective, serious discussions of a such a model could start into the 2020s.
Continue after the jump to read the full story.
Let’s give Lamborghini a chance to see what it can come up with
It’s easy to call out Lamborghini for going back on its previous stance of keeping its brand exclusive, but doing so wouldn’t be fair to the company either. The industry itself has evolved to the point that it makes sense for premium brands like Lamborghini to explore new ways to get more customers into the fold. McLaren did the same thing and its entry-level model, the 540C, has been well-received so far. So if McLaren can go that route, Lamborghini should be afforded the same opportunity if it chooses to go about a similar route.
Let’s move past that now and look at the possibilities of what an entry-level Lamborghini can add to what the automaker already has in the fold. For one, I think we can all agree that the Lamborghini Huracán is far from an “entry-level” model. It’s got a 573-horsepower V-10 engine and it costs more than $200,000. Hardly the kind of figures you associate with an entry-level model, so there is a space for a less powerful Lamborghini to fill that void.
A model with around the same power output as the 540C makes also good sense for the segment because as competitive as it has become, has no Lamborghini presence in it. It’s not just the 540C either. The Porsche 911 Turbo is there. The Jaguar F-Type Supercharged V-8 sits there too. You can even include the Aston Martin Vantage V8 in that mix. There’s no reason why Lamborghini shouldn’t put itself in that space if it feels like it’s going to be competitive there.
Personally, I think it’s a good idea because competition breeds greatness and you can believe that if Lamborghini enters that segment, all the rest will be on their toes to see what the Italian automaker can come up with. That’s going to invite even more pressure on them to be better than they already are and we’re all going to be the beneficiaries of that increased level of competition.
Read our full review on the Lamborghini Huracan here.
Source: Motoring Australia