Should Rolls-Royce and Bentley be worried?

Revived in 2014 with the limited-edition Taraf sedan, Lagonda just announced plans to build its first-ever SUV. The luxury firm owned by Aston Martin will introduce the crossover, which will feature an emission-free drivetrain, in 2021. While the name has yet to be confirmed, it could be called the Varekai, based on a trademark that Aston Martin filed earlier in 2018. According to Lagonda, the SUV will be based on the design language of the radical Vision Concept showcased at the 2018 Geneva Motor Show.

The Langona SUV - Possibly Called The Varekai - Could Debut in 2021; Will be Based on the Lagonda Vision Concept
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The British company also said that the SUV will be built "around near-future technologies, such as its advanced Battery Electric drivetrain."

The British company also said that the SUV will be built "around near-future technologies, such as its advanced Battery Electric drivetrain." That’s not a lot of info, but the Varekai could be the first all-electric SUV on the luxury market. Assuming that Rolls-Royce and Bentley don’t come up with their own EVs by 2021. Lagonda also promises that the SUV will be "ultra-stylish" and "supremely luxurious," so it’s safe to assume that it will compete against the Bentley Bentayga and the Rolls-Royce Cullinan. If the electric drivetrain is powerful enough, it could also be a threat to the Lamborghini Urus.

Aston Martin Just Put Bentley and Rolls-Royce of the Future in Check with the Lagonda Vision Concept Exterior
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"The Lagonda SUV will retain the boldness of the Vision Concept," said Aston Martin EVP and Chief Creative Officer, Marek Reichman. "Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as a pathfinder to a future in which the most desirable and prestigious automobiles still have a place."

Those are mighty big words, but 2021 is three full years away, and anything can happen. Hopefully, Aston Martin will release more information by then.

References

Aston Martin Just Put Bentley and Rolls-Royce of the Future in Check with the Lagonda Vision Concept Exterior
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Aston Martin Just Put Bentley and Rolls-Royce of the Future in Check with the Lagonda Vision Concept

2020 Aston Martin Lagonda SUV Computer Renderings and Photoshop Exclusive Renderings
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Read our full speculative review on the 2020 Aston Martin Lagonda SUV.

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Read more Aston Martin news.

Press release

New Lagonda SUV will be the first Lagonda product to market
Scheduled to be unveiled in 2021
First emission-free Luxury Battery Electric SUV to market
Design language is an evolution of the Lagonda ‘Vision Concept’ revealed at the 2018 Geneva motor show
Lagonda SUV is the first in a range of state of the art, emission-free luxury vehicles
09 May 2018, Gaydon, England: After stealing the 2018 Geneva motor show with the remarkable ‘Vision Concept’, Lagonda has confirmed plans for its first production model: a radical, sector-defining zero-emission SUV.

Scheduled to be unveiled in 2021, the Lagonda SUV will be the first luxury SUV exclusively driven by zero emission powertrain technologies and will uphold all the qualities of the reinvented super-luxury marque. Not only will it feature an evolution of the incredibly bold design language first seen with the show-stopping ‘Vision Concept’, the SUV will be built around near-future technologies, such as its advanced Battery Electric drivetrain, making the Lagonda SUV the first of its kind: an ultra-stylish, supremely luxurious, fully electric emission-free vehicle.

‘In reviving one of the most iconic names in motoring we have created a unique opportunity,’ said Aston Martin President and Chief Executive Officer, Dr Andy Palmer. ‘One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4x4 that successfully reconciles a love of technology, luxury and style.’

‘The Lagonda SUV will retain the boldness of the Vision Concept’ said Aston Martin EVP and Chief Creative Officer, Marek Reichman. ‘Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.’

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