Now if you’re curious to know as to how the promo video was created, then you’re in luck. Here we have a behind-the-scenes look as to how the commercial came to life. From the director’s main objective in highlighting the personal appeal of the Italia to the audience to never-before-seen footage of those two prancing beauties in action. It’s a shame that the promo only lasted a few minutes because if the director really did want the audience to feel like they were behind the wheel of one, then he probably should have extended the duration of the video a little more.
Then again, we can’t really complain too much. After all, the video did do a splendid job in making us salivate the thought of driving one even more.