An additional 143 units is coming to the U.S. after the initial 500-unit allocation quickly sold out

Remember when automakers created special edition models and offered them in other markets except for the U.S.? While that still holds true in some way, the karma Gods have decided to throw downtrodden American buyers a few “special edition” bones in recent years. One of those bones was the Mazda MX-5 Miata 30th Anniversary, which Mazda unveiled to great fanfare at the 2019 Chicago Auto Show in February. Only 500 units were made available in the market, and, as expected, eager beavers scooped up all 500 units in a matter of hours. You would think that those who weren’t able to score a reservation for one would be down on their luck, right? Well, the karma Gods are back, baby, and they have instructed — or at least I think they did — Mazda to throw in an additional 143 units of the MX-5 Miata 30th Anniversary Edition for the U.S. market. Unfortunately, the 143 extra units are allotted only to those who signed up on the waitlist for the special edition MX-5. That’s fine because it still beats getting shut out completely, right? The 2019 Mazda MX-5 Miata 30th Anniversary has a starting price of $34,995.

Mazda MX-5 Miata 30th Anniversary Edition

The Mazda MX-5 Miata 30th Anniversary Edition Proves that the U.S. Market Remains a Hotbed for Special Edition Models
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There was a point not too long ago when I had completely given up on the thought of cool special edition cars finding their way to the U.S. market. Ok, so may it wasn’t that dramatic, but it did seem like we were headed in that direction. Japan scored so many special edition models it’s hard to keep track of all of them anymore. Europe had its fair share as well, and the Middle East became a hotbed for special edition Rolls-Royce models. And what did we have to show for it? A special edition Toyota 86 that really wasn’t that special? Accessory packages masked as special editions? Nothing captivated our senses and strung out or sense for excitement.

Then something happened at the 2019 Chicago Auto Show in February. Mazda unveiled the MX-5 Miata 30th Anniversary Edition on American soil.

The automaker then said that of the 3,000 units of the special edition MX-5 it planned to produce, the U.S. would receive 500 of them.

It didn’t erase the scars of us getting scorned of one too many special edition models in the past, but it was a promising reversal of fortune, especially because the MX-5 Miata 30th Anniversary was a cool special edition model. It had purpose. It had an identity. Plus, it looked really slick in that Racing Orange body.

The Mazda MX-5 Miata 30th Anniversary Edition Proves that the U.S. Market Remains a Hotbed for Special Edition Models
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Naturally, when you offer a starved market a special edition model that checked all the boxes on what model with that label is all about, that starved market is going to pounce on it. And, as expected, buyers pounced on the MX-5 Miata 30th Anniversary Edition in a matter of hours. Just like that, Mazda was swallowed up by a wave of pre-orders for the roadster.

All it took was four hours for all 500 of the allocated units in the U.S. market to find someone who was willing to spend at least $34,995 for it.

A lot of people were understandably bummed — I would’ve been too if I missed out on the SE MX-5 — about the model’s staggering demand, but that’s usually how popular special edition models go. If you don’t act quickly, you won’t get any. You could sign up on the waitlist, but there was no guarantee that you were going to get one.

Mazda MX-5 Miata 30th Anniversary Edition drivetrain specifications

Type 2.0-liter SKYACTIV-G inline four-cylinder engine
Transmission SKYACTIV-MT and SKYACTIV-DRIVE six-speed automatic
Max. output 181 HP
Max. torque 151 LB-FT
The Mazda MX-5 Miata 30th Anniversary Edition Proves that the U.S. Market Remains a Hotbed for Special Edition Models
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It seemed like that was the end of it, but in a stunning development, Mazda announced that it was adding 143 units of the MX-5 Miata 30th Anniversary Edition for the U.S. market, bringing our total to 643 of the 3,000 units that the Japanese automaker plans to build. How Mazda decided on such an arbitrary number, I’ll never know. But that’s not important. What’s important is that if you did sign up for the waitlist, lady luck just knocked on your door. You get an MX-5 Miata 30th Anniversary Edition! You get an MX-5 Miata 30th Anniversary Edition! Everyone ( who signed up on the waitlist) gets an MX-5 Miata 30th Anniversary Edition!

Some of you are probably asking at this point if the Mazda MX-5 Miata 30th Anniversary Edition is even worth all the hype I’ve been giving it. It’s a fair question, and while I do admit that my standards are a bit clouded by the lack of excitable SE’s we’ve seen in the market in recent years, I will die on the hill with those people who rushed in to score a reservation for the roadster.

First of all, the MX-5 Miata 30th Anniversary Edition looks positively stunning in that Racing Orange color.

It’s unapologetically flamboyant, but not the kind that rubs you the wrong way. Aside from the color, it also features a set of Rays forged aluminum wheels, orange brake calipers from Brembo, a choice between a soft top and a retractable hardtop, and an interior that’s been blessed with orange details mixed in with black leather. In other words, it’s hard not to take your eyes away from the car.

The Mazda MX-5 Miata 30th Anniversary Edition Proves that the U.S. Market Remains a Hotbed for Special Edition Models
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2019 Mazda MX-5 exterior dimensions

Length 154.1 inches
Width 68.1 inches
Height 48.62 inches
Wheelbase 91.4 inches
Curb weight (KG/LB) 1,057 / 2,332

You don’t need to talk yourselves into the roadster list of features and tech options. Recaro seats? Check. Automatic headlights? Check. Climate control? Check. It even comes with a nine-speaker Bose sounds system, as well as Apple CarPlay and Android Auto compatibility. Best of all, the Mazda MX-5 Miata 30th isn’t going to burn holes in your pockets the way other more expensive but less enthralling special edition models would.

Get this: the softop version of the MX-5 Miata 30th Anniversary starts at just $34,995.

Opt for the RF variant with the retractable hardtop, and you’re in line to pay only $37,595. I like the Toyota 86 Hakone Edition, but would you pay roughly the same amount for that or the MX-5 Miata 30th Anniversary Edition? My money’s going to Mazda faster than you can say, “zoom-zoom.”

The Mazda MX-5 Miata 30th Anniversary Edition Proves that the U.S. Market Remains a Hotbed for Special Edition Models
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Hopefully, this is the start of bigger things for America’s international special edition landscape. We’ve been given two awesome special editions this year that are worth spending money on, so let’s keep the momentum going. Who knows, a U.S.-specific special edition Toyota Supra could be in the works? I wouldn’t put it past Toyota, but I’m still not going to dive headfirst into that possibility. For now, I’m happy that we got the Mazda MX-5 Miata 30th Anniversary Edition. I’m even happier that we got a second serving of it, even if I whiffed on both opportunities to get one.

Can’t win them all.

Further reading

The Mazda MX-5 Miata 30th Anniversary Edition Proves that the U.S. Market Remains a Hotbed for Special Edition Models
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Read our full review on the 2019 Mazda MX-5 Miata 30th Anniversary Edition.

2016 Mazda MX-5 High Resolution Exterior
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Read our full review on the 2016 Mazda MX-5.

2017 Mazda Miata RF – Driven Exterior High Resolution
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Read our full driven review on the 2017 Mazda Miata RF.

IRVINE, Calif. (May 13, 2019) – It has only been a few months since the 2019 Mazda MX-5 Miata 30th Anniversary revealed its brilliant Racing Orange paint scheme at the 2019 Chicago Auto Show. Immediately following the announcement that there would be 3,000 units worldwide, a frenzy of fans reserved all 500 allotted to the U.S. within four hours. Hundreds of fans were placed on a waitlist and forced to cross their fingers. Now, Mazda North American Operations is answering the relentless requests by announcing 143 units from the original 3,000 produced will be available to the U.S. to fans on the waitlist. The new total allocation to the U.S. market is 643.

“We’ve said it for years, without our diehard fans, the Miata would not be a cultural phenomenon and best-selling roadster of all time,” Masahiro Moro, chairman and CEO of Mazda North American Operations, said. “Fan response to the 2019 Mazda MX-5 Miata 30th Anniversary has been incredible and we’re proud to bring additional units to those on the waitlist.”

With a heartbeat of a true sports car, this celebratory vehicle is equipped with RAYS ZE40 17-inch Dark Gunmetal forged alloy wheels, orange Brembo front brake calipers, exclusive RECARO sports seats and the Skyactiv-G 2.0 engine rated to deliver 181 horsepower. The dynamic driving feeling is matched with premium features such as Apple CarPlayTM and Android AutoTM infotainment technologies and a BOSE® nine-speaker audio system.

The 2019 Mazda MX-5 Miata 30th Anniversary has a starting MSRP[1] of $34,995 and is adorned with a unique “30th Anniversary” non-sequential serialized badge. Customers currently on the waitlist will be notified of the newly available inventory.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

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