The Mitsubishi Lancer Evo Isn’t Being Revived Because The Company Is Broke - story fullscreen Fullscreen

The Mitsubishi Lancer Evo Isn’t Being Revived Because The Company Is Broke

The Mitsubishi Lancer Evolution Is dead and it’s not coming back - at least not for now

LISTEN 02:16

The automotive industry is fast-paced and not everyone manages to adapt. Mitsubishi is a perfect example as the once glorious carmaker has gradually been reduced to making cheap and boring vehicles. Mitsubishi is not in a good place financially and axing their pride and joy – the Lancer Evolution – speaks louder than any words about Mitsubishi’s declining situation. Given the recent developments, it seems Mitsubishi’s future will involve a bland vehicle lineup and the obligatory electrification, probably with help from Nissan.

The Mitsubishi Lancer Evo Isn't Being Revived Because The Company Is Broke High Resolution Exterior
- image 343932
This means that the Subaru STI will remain unchallenged, at least for now

According to Mitsubishi Motors CEO and President, Takao Kato, the Lancer Evolution simply does not make any financial sense, despite investors pushing for the resurrection of the iconic model, discontinued in 2016.

Despite the brand’s planned return to motorsports and the resurrection of Mitsubishi’s Ralliart Racing Division, the “Evo” will remain in the past, at least for now. This is especially sad when we consider the Evolution’s old rival is still in production, with its latest iteration coming out in 2022.

The Mitsubishi Lancer Evo Isn't Being Revived Because The Company Is Broke High Resolution Exterior
- image 649229
Demand for EVs will justify the development costs. The same cannot be said about the Evolution, as the market niche is too small

Kato points out the need to return to profitability and the best course for action will be to broaden the brand’s EV range.

Mitsubishi’s CEO also points out that the focus on electrification will justify the development costs, whereas they wouldn’t for a performance car with a small niche market.

Sadly, the company cannot do both, as it lacks financial strength.

"We had a big deficit in the previous fiscal year, so we first revived the company and then put out the cars that fans are waiting for. I want to go back to building the “Evo” too."

The Mitsubishi Lancer Evo Isn't Being Revived Because The Company Is Broke High Resolution Exterior
- image 649225
Swipe up if you want to learn all the details regarding the Evo’s demise and potential return

Takao Kato also shared that Mitsubishi will offer EV versions of “all vehicle types, by 2030”, which means that if the Lancer Evolution makes a return, it will most likely feature an electric drivetrain, probably shared with Nissan and Renault models. Here’s an interesting theory – should Mitsubishi recover financially, we might see a resurrected Evolution as a flagship of a separate EV/hybrid brand, just like Volvo did with Polestar.

Source: Response

Dim Angelov
Dim Angelov
Born in 1992, I come from a family of motoring enthusiasts. My passion for cars was awoken at the age of six, when I saw a Lamborghini Diablo SV in a magazine. After high school I earned a master’s degree in marketing and a Master of Arts in Media and Communications. Over the years, I’ve practiced and become skilled in precision driving and to date have test driven more than 250 cars across the globe. Over the years, I’ve picked up basic mechanical knowledge and have even taken part in the restoration of a 1964 Jaguar E-Type and an Alfa Romeo Giulia Sprint. Lately, I’ve taken a fancy to automotive photography, and while modern cars are my primary passion, I also have a love for Asian Martial Arts, swimming, war history, craft beer, historical weapons, and car restoration. In time, I plan my own classic car restoration and hope to earn my racing certificate, after which I expect to establish my own racing team.  Read full bio
About the author

Related Articles

2015 Mitsubishi Lancer Evolution X Final Edition

2008 - 2015 Mitsubishi Lancer Evolution X

2011 Mitsubishi Lancer Evolution

What do you think?
Show Comments
Car Finder: