• The New TT Roadster Enters Production in Audi’s Hungary Plant

It’s hard to believe that the Audi TT has been around for 16 years. Back in 1998, the first-generation TT coupe arrived around the same time the Titanic soundtrack was at the top of the music charts. Jack and Rose have long since been etched in our memories but the TT is still alive and quite frankly, more popular than ever before. This brings us to September 2014 when Audi officially pulled the covers off of the third-generation TT Roadster at the 2014 Paris Motor Show. It didn’t take long, two months in fact, for Audi to finally begin production of the all-new TT Roadster at the company’s factory in Győr, Hungary.

The ceremony, if you can even call it that, was attended by Audi AG chairman Rupert Stadler together with Hungary prime minister Viktor Orbán and Győr mayor Zsolt Borkai.

The significance of Audi’s Győr factory can’t be understated, now more than ever since the TT Roadster becomes the fourth production model to be built in the new factory, joining the A3 Sedan, the A3 Cabriolet, and the TT Coupe as proudly Hungarian made.

Audi commented at the 2014 Paris Motor Show that Germany was getting first dibs on the TT Roadster. As far as the U.S. is concerned, the 2016 Audi TT Roadster isn’t expected to arrive until the middle of 2015.

The good news is that the arrival of the TT Roadster will coincide with that of the more powerful TTS Roadster version. For now, we’re just excited that production of the car is up-and-running and the countdown to the car’s arrival in this side of the world has begun.

Click past the jump to read more about the Audi TT Roadster.

Why it matters

The New TT Roadster Enters Production in Audi's Hungary Plant
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The start of production of the 2016 Audi TT Roadster is as good a sign as any that progress is being made toward its impending sales launch in dealerships. But it’s also important to note that Audi’s Győr production facility in Hungary, the first Audi plant outside Germany in 21 years, is doing the job.

It’s a remarkable achievement for the factory to begin production of its fourth model since opening in June 2013. In the 17 months since the ribbon was cut at the Győr production facility, it has built more than 100,000 models and has created more than 11,000 jobs.

It’s always important to highlight the cars, but sometimes, paying homage to the labor side of the industry and the people directly responsible for the production of cars like the new TT Roadster is just as important.

That’s what Stadler was alluding to when he boasted that the company’s decision to build a facility in Hungary was the “right decision." And it’s also why we’re dedicating this space to those fine men and women who put in the work to build cars like the TT Roadster so that the rest of the world can enjoy them.

Keep up the good work, fellas!

Audi TT Roadster

2016 Audi TT Roadster High Resolution Exterior
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The debut of the 2016 Audi TT Roadster at the 2014 Paris Motor Show came six months after the TT Coupe arrived at the 2014 Geneva Motor Show in March 2014.

Just like its coupe counterpart, the new TT Roadster arrived with a dramatically improved look compared to its predecessor. The new headlights immediately caught our attention and the sharper cuts and angular edges on the body were a far departure from the rotund-looking TTs of the past. The steel roll-over bars just above the wall that separates the cabin to the luggage compartment continue to be design and safety hallmarks of the TT Roadster.

As far as engines are concerned, the 2016 TT Roadster will share the same options as the coupe. The base unit is a Volkswagen Golf GTD-derived 2.0-liter TDI engine that’s good for 184 horsepower and 280 pound-feet of torque. The naught to 60 mph time of 7.4 seconds isn’t going to blow anybody away, but its top speed of 146 mph is good enough to get people excited.

Moving up the TT Roadster’s engine ranks leads us to the 2.0-liter TFSI powerplant that pumps out 230 horsepower and 273 pound-feet of torque.

Once you’re atop the TT Roadster’s engine lineup, you’ll find yourself in the company of the TTS Roadster. The more performance-oriented version of the TT features a modified, 2.0-liter, TFSI engine that develops 310 ponies and 280 pound-feet of twist. The TTS Roadster can cover the 0-to-60 sprint in 4.9 seconds to go with a top speed of 155 mph.

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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Press Release

As of today, the new generation of the Audi TT Roadster* is driving off the assembly lines at Audi Hungaria. The official starting signal was given by Rupert Stadler, Chairman of the Board of Management of AUDI AG, in the presence of numerous politicians and businesspeople including Hungary’s Prime Minister, Viktor Orbán, and the Mayor of Győr, Zsolt Borkai. After the A3 Sedan*, A3 Cabriolet* and TT Coupe*, this is the fourth Audi model to go into series production at the new automobile factory.

The New TT Roadster Enters Production in Audi's Hungary Plant
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“The start of production of the new Audi TT Roadster underscores Audi Hungaria’s position in our worldwide production network,” stated Audi CEO Rupert Stadler. “The Győr site makes a significant contribution to our growth and strengthens our international competitiveness.”

Audi commenced full automobile production in Győr, in addition to the existing engine production there, in June 2013. Since then, more than 100,000 cars have left the assembly lines. Audi Hungaria employs approximately 4,000 people at the new automobile factory – most of the total of more than 5,000 employees that the company has recruited since 2010.

“Győr became the first Audi plant outside Germany 21 years ago; that was a decisive step taken by the company in its development into an international group,” pointed out Dr. Hubert Waltl, Board of Management Member for Production at AUDI AG. “The site’s success story shows that the decision was right.”

Prof. h.c. Thomas Sigi, Board of Management Member for Human Resources at AUDI AG, emphasized that more than 11,000 high-quality jobs had been created at the site since then. “This year, Audi Hungaria was voted the most attractive employer in Hungary for the sixth time,” continued Sigi.

The New TT Roadster Enters Production in Audi's Hungary Plant
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The Chairman of the Works Council of AUDI AG, Peter Mosch, described the start of production of the Audi TT Roadster in Győr as right and pioneering. “International growth also strengthens the sites in Germany. That is crucial for our path into the future,” stated Mosch.

The new Audi TT sets new standards in terms of design, powertrain and suspension. A particular highlight of the compact two-seater is the Audi virtual cockpit. This digital display combination replaces analog instruments and for the first time places all the relevant information in the driver’s field of vision. The Audi TT has already been recognized for this new display and operating system with the Car Connectivity Award and the prize for Interior Innovation of the Year in the Automotive Interiors Expo Awards.

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