The Nissan Z Proto was unveiled this week in Japan and fans from all over the world could chime in and ask questions as the Japanese automaker unveiled the next chapter in the legendary Z car story. However, it was the annual ZCon gathering in the U.S., the largest Nissan Z gathering in the world that was featured extensively during the launch, and that's not surprising given the Z's main market is America. What's surprising, though, is that the two-door sports car won't be available for sale in Europe.
European Z fans will have to import the latest Z
After all, just 562 units of the 370Z were sold across the continent over the 12 months of 2019 when you consider that Ferrari sold 1,135 Portofinos in that same period of time. Mind you, while a Nissan 370Z costs under $31,000 to buy, a bare Portofino will set you back $215,000. So, in a world where an exotic Italian supercar that's seven times the price of the 370Z had twice the sales success compared to Nissan's entry-level sports car, we would've been flabbergasted to see Nissan actually try and sell the car on the Old Continent.
Moreover, Nissan claimed "specific regulations on emissions mean that was unable to build a viable business case," for the model. In fact, Nissan seems to have a hard time selling any of its models in Europe as evidenced by The Alliance's decision to leave Europe to Renault, basically.