The Nissan Ariya EV Is Way More Expensive than its Competition

The competition has it quivering on its tires.

Electric crossovers are becoming a more and more common segment in the auto industry. Nissan is now taking the plunge into the market with the new Ariya (no, we do not know how to pronounce it either). The only questions are; is the price worth it, and how does it compete with all the other electric crossovers on the market?

Specs, pricing, and trim levels

The Nissan Ariya EV Is Way More Expensive than its Competition Exterior
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The bottom three trims are the Venture+ FWD which starts at $45,950, the Evolve+ FWD starting at $48,950, and the Premiere FWD, which starts at $53,450. All three use an 87 kWh battery giving juice to a single motor on the front axle. It is a busy motor as well, it is capable of producing 238 horsepower and 221lb-ft of torque.

The top trim level, The Platinum+ e-4ORCE AWD starts at $58,950 and also uses an 87 kWh battery but it sends its electricity to two electric motors with a combined output of 389 horsepower and 442lb-ft of torque. The interesting bit of the name is the ’e-4ORCE’ part. That is the all-wheel-drive system that is reminiscent of the same all-wheel-drive system that is in the GT-R.

The Nissan Ariya EV Is Way More Expensive than its Competition Exterior
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Nissan claims the FWD versions can hot 60 mph in 7.2 seconds and the AWD version in 4.9 seconds.

If this electric crossover is anything like a GT-R to drive, then that may be quite a selling point, especially when coupled with the multi-link rear suspension. Plus, Nissan claims the Ariya has a 50/50 weight distribution and that the front-wheel-drive versions can do 0-60 mph in 7.2 seconds, and the AWD version can do it in 4.9 seconds.

The odd thing is that the more you pay for an Ariya, the less range you get. The Venture+ FWD can travel up to 300 miles on a full charge, the Evolve+ FWD and Premiere FWD each max out at 285 miles, and the Platinum+ e-4ORCE AWD simply cannot be bothered to go more than 265 miles on a charge.

2023 Nissan Ariya prices
Model Powertrain/performance/range MSRP1
Ariya Venture+ FWD 87 kWh battery, 238-horsepower AC synchronous motor, 221 lb-ft of torque, up to 300-mile estimated range1. $45,950 USD
Ariya Evolve+ FWD 87 kWh battery, 238-horsepower AC synchronous motor, 221 lb-ft of torque, up to 285-mile estimated range5. $48,950 USD
Ariya Premiere FWD 87 kWh battery, 238-horsepower AC synchronous motor, 221 lb-ft of torque, up to 285-mile estimated range5. $53,450 USD
Ariya Platinum+ e-4ORCE AWD e-4ORCE dual motor all-wheel control, 87 kWh battery, 389-horsepower AC synchronous motor, 442 lb-ft of torque, up to 265-mile estimated range6. $58,950 USD

The competition

The Nissan Ariya EV Is Way More Expensive than its Competition Exterior
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The Ariya can be optioned with either AWD or FWD.

The Ariya is going toe-to-toe with some big names in the electric crossover market, most of which absolutely destroy it in the price segment. The Hyundai Kona Electric starts at $34,000 and the Mazda MX-30 at $33,470, undercutting the Ariya by about 10K. Plus, we all know Mazda’s reputation for building fun-to-drive cars, regardless of how humdrum they appear to be.

We have seen just how great the Ford Mustang Mach-e can be. Both in terms of how it is to drive and what it is like to live with daily, and it starts at $42,895. Not to mention the Volkswagen ID.4, which is even cheaper at $39,995.

Even when you get into the Ariya’s own price bracket, it still faces competition that we know is solid in its own right. The not great-looking but still decent Tesla Model Y starts at $58,990 and the Volvo XC40 Recharge starts at $55,300.

The Nissan Ariya EV Is Way More Expensive than its Competition Exterior
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The trim levels are called Venture+ FWD, Evolve+ FWD, Premiere FWD, and the Platinum+ e-4ORCE AWD.

From what we know at the moment, the Nissan Ariya does not have anything that makes it stand out from the competition, at least not by a large enough margin to justify spending the extra dough. It does not appear to add anything to the market other than being one more option buyers have to keep straight on their Excel spreadsheets.

Of course, all this might change when we can get our hands on it. People were skeptical of the Mustang Mach-e, and that managed to put a smile on a bunch of their faces.

Source: Nissan.com

Josh Conturo
Hello, I am the new intern here at TopSpeed! I grew up in Columbus, Ohio, and am a senior at Capital University in Bexley, Ohio. I got into cars as a kid playing video games like Need for Speed: Underground and going to car shows with my grandfather. Once I got to college I realized I love writing and decided to combine that with my love of cars and began writing for the school newspaper. fast froward a couple years and here we are!  Read full bio
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