The Porsche Taycan Will be Priced to Compete with the Tesla Model S - At Least in Base Form
Pricing of Porsche’s first-ever electric car could slot between the Cayman and the Panameraby Kirby, on
The Porsche Taycan is arguably the most technologically advanced model Porsche has ever built, but it’s not going to be priced that way. In fact, the Taycan looks like it’ll be more affordable than we thought. A Porsche executive revealed that the Taycan will like carry a starting price of €80,000 or around $92,500 based on current exchange rates. That said, top-spec versions of the Taycan aren’t going to come cheap, potentially reaching €200,000, or a little over $230,000.
Well, that’s good news, isn’t it? A lot of people, we included, expected Porsche to tack on the big bucks in pricing the Taycan. The German automaker wouldn’t be criticized if it did, especially with all the advanced technologies that came in its development. But in the surprise of surprises, Robert Meier, the complete vehicle model line director for the Taycan, told Automotive News that the Taycan isn’t going to bleed our bank accounts dry. “We’re expecting a price somewhere between a Cayenne and a Panamera,” he said.
If there’s worth to Meier’s words, the entry-level version of the Taycan could cost somewhere between €74,828 (the base price of the Cayenne) and €90,655 (the base price of the Panamera).
Do a little mathematical gymnastics, and an assumed price of €80,000 isn’t out of the cards. That converts to around $92,500, give or take a few thousands. Given the perceived expectation that the base Taycan would comfortably exceed $100,000, the new estimate is a comforting thought, even if it’s still going to take a heavy toll in our pockets. It just won’t be as heavy as we expected it to be.
Don’t celebrate too quickly, though, because if you’re looking for a top-spec Taycan, you’re going to have to spend big for one. That’s the word from Porsche Chief Financial Officer Lutz Meschke, who said that the higher-performance versions of the electric car like a Taycan Turbo S could be priced as much as €200,000. That converts to a bank account-bleeding $230,000. For a quick reference, the most expensive Panamera variant currently on sale is the Turbo S E-Hybrid Executive that goes for €199,183 in Germany. Here in the U.S., it costs $194,800.
Neither Meier nor Meschke expounded on the price estimates of the Taycan, but if the electric car’s going to be a bit more affordable than earlier estimates, you’re going to see a lot of excited people looking to get a piece of the 600-horsepower electric sedan.
As it is, the Taycan’s performance credentials — it can sprint from 0 to 62 mph in 3.5 seconds — and its estimated range of 310 miles count as two big check marks for customers.
The ability of the Taycan’s batteries to need just four minutes to add more than 100 kilometers to its range is another feather on its cap.
Porsche intends to build 20,000 units of the Taycan on two shifts in a year’s time. That number, though, could rise if a third shift is added. If the Porsche Taycan is cheaper than we thought, that third shift could happen sooner than later, too, if demand for the EV increases.
Read our full review on the 2020 Porsche Taycan.
Read our full review on the 2018 Tesla Model S.
Read our full review on the 2018 Porsche Mission E Cross Turismo Concept.
Read our full review on the 2018 Porsche Panamera.
Read our full review on the 2018 Porsche Cayenne.