There is a new kind of green racing going on in Japan. The Prius Cup was started in 2007 to familiarize dealership staff with Toyota’s hybrid. The goal of the series is to promote conservation and teamwork. “Through this race, our teammates will understand exactly how these cars work, and I think this will benefit all my associates," said Kazuo Oguri, executive vice president of Nagoya Toyopet Corp, one of Japans largest Toyota dealers.

The Prius Cup is a 20 lap race comprised of both a service and a race portion. For service, the teams are clocked on how fast and how accurately they are able to service their car. This consists of everything from checking the oil to rotating the tires. During the race portion, three different drivers take turns behind the wheel. Teams are penalized for going too fast or even going too slow. Drivers strive to keep the car running as efficient as possible. A key strategy is accelerating slowly at the green flag and after pit stops, letting the hybrid vehicle’s electric motor do most of the work. Both the service and race scores are then combined to determine the winner of the day.

There is newfound enthusiasm for the Prius Cup in Japan due to the upcoming release of the third model. This is a perfect forum for dealers to show the manufacturer that they are ready and capable to sell the new Prius.


Source: AutoWeek

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TJKEON  (138) posted on 02.11.2009

Actually Kazuo Oguri the Toyota dealer in Japan that I quoted also said that "It is more fun than golf"

TJKEON  (17) posted on 02.11.2009

I think watching golf would be more fun.

Myles_Kornblatt  (169) posted on 02.10.2009

I think we have a new TopSpeed Team project!

pdaix  (431) posted on 02.10.2009

I bet the next Viper will be an electric car, who’s with me smiley ?

TJKEON  (138) posted on 02.10.2009

I too fear the end of internal combustion, but hey it is still a good excuse to go to the track.

Myles_Kornblatt  (169) posted on 02.10.2009

Hybrid RACING!? I think I feel sick...I’m not sure if its from laughing so hard at the irony, or if it is that feeling you get when you know you’re staring down pure evil

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