The Range-Topping Porsche Taycan will Feature a Peculiar Name for an EV
As if people were not confused enough between engines and motorsby Sidd Dhimaan, on
A lot of combustion engine cars on the market are named after their engine specs and characteristics. This has been a long-running tradition, but it has left automakers in a fix when it comes to naming their electric cars. While some have worked their brains and named their electric cars sensibly, Porsche decided to continue with its ICE monikers even for the Taycan. The top-trim Taycan has been named the Taycan Turbo, and we cannot stop laughing. And, for those of you that are unaware, No - you can not turbocharge and electric car.
Porsche Seems To Have Taken Shakespeare’s “What Is In a Name?” Philosophy Too Seriously
It is interesting that Porsche decided to use the same "Turbo" suffix on its newest electric car too.
Although this helps in brand recall and it’s easier to remember the name as well, it is nothing but complete nonsense. Why call it a turbo when it doesn’t even have a turbocharger! But it is still better than Audi, which dropped the familiar 2.0, 3.0T, etc. monikers for a ridiculous naming scheme with numbers like 30, 35, 50, etc. slapped with the model names.
What’s With The Pricing Strategy Here?
Recently, The Drive’s Alex Roy received an e-mail from a company representative who stated that the Taycan will be available in three trims – Taycan, Taycan 4S, and Taycan Turbo.
The prices quoted are in the low $90,000 for the base trim, high $90,000 for the Taycan 4S, and in the ballpark of $130,000 for the Taycan Turbo, before options. It was earlier speculated that the Taycan will be slotted between the Cayenne and the Panamera, but with this pricing, it looks like the prices are kind of overlapping. The base level Panamera starts at $86,300, while the Panamera 4S retails from $104,000. However, the top-trim Taycan Turbo is priced much lesser than the top Panamera Turbo which retails for $151,500.
It Is All In The Details
Another thing we noticed is that the base trim Taycan is not called Taycan 4. Given how Porsche has carried over the monikers, we think that the Taycan will be a rear-wheel-drive model. That said, we could also see the car feature a single electric motor instead of two that, according to the automaker, would churn out in excess of 592 horses.
The Taycan has been grabbing attention ever since its conception. Although the car has left the masses impressed with whatever we know up to this point, it has definitely added pressure on the automaker to make the Taycan a perfect package, which could otherwise hurt Porsche’s momentum going forward in the EV segment. What are your thoughts on the Taycan’s name-game? Share them with us in the comments section below.
Read our full review on the 2020 Porsche Taycan.
Read our full review on the 2018 Tesla Model S.
Read our full review on the 2018 Porsche Mission E Cross Turismo Concept.