The reinvention of the Muscle Cars
In today’s era of mergers and bankruptcies, it seems logical for a car manufacturer to find some ways to reignite their floundering industry. For the Detroit 3 – Ford, Chrysler, and GM – one of those ways just might be sitting under their noses, parked in their garages and waiting to be unleashed to the public once more.
We’re talking about ’Muscles’, baby – those unassuming-looking yet extremely powerful muscle cars that dominated the streets of America back in the day.
While Ford has never been guilty of throwing a blanket on their Mustang series, the company has never really taken the time out to develop a Mustang that can carry the company back to prominence as it did in the 60’s and 70’s. It wasn’t until a couple of years ago when Ford decided to revitalize the Mustang brand much to the warm reception from people that have been clamouring for the car’s ultimate renaissance.
The two other Detroit-based manufacturers, Chrysler and General Motors, have followed the lead of the Mustang by bring back their own muscle-bound beauties. Chrysler brought back the Dodge Challenger last year – reinventing it to infuse the stylistics of the 1970 model and the sheer performance value of the new millennium.
Similarly, General Motors is also set to release the 2010 Chevy Camaro– a car that has already garnered mainstream attention for its role as Bumblebee in the upcoming summer blockbuster movie, Transformers: Revenge of the Fallen.
With all three muscle cars of the past having been reinvented by their manufacturers, the Detroit 3 hopes that the road to recovery from the financial crisis that has gripped the industry over the past year starts at the back of these reincarnated versions of America’s all-time favorite muscle cars.
Source: Wall Street Journal