Is the Indian automaker going all-in on the EV segment?

Established more than 70 years ago, Tata Motors is a big name in India, but didn’t make a big impact on the global market until it acquired Jaguar Land Rover from Ford Motor Company back in 2008. The company actually managed to revive both the Jaguar and Land Rover brand and is now looking to join big markets outside Asia with products wearing the "Tata" badge. This is why it brought three different vehicles at the 2018 Geneva Motor Show, one of which is the E-Vision.

The Tata E-Vision Concept Previews a Production Model that Will Eat the BMW 3 Series and Audi A4 for Breakfast Exterior
- image 772912
A bold and modern looking concept car, the E-Vision previews what appears to be a compact sedan.

A bold and modern looking concept car, the E-Vision previews what appears to be a compact sedan. Built on the Omega platform, one of the two new underpinnings that Tata Motors will use going forward, the E-Vision also features the company’s new Impact Design 2.0 styling language. Needless to say, although it may be simple, the design is quite stylish and aggressive.

Up front, the E-Vision has a clean look with slim headlamps and grille incorporated into the same design elements. The black of a mesh suggests that the concept might be electric, but the vents in the bumper provide some cooling. The side panels are sculpted nicely and boast three separate character lines. The beltline that runs just under the doors is backed by a big crease below the flush door handles, with an additional, deeper crease just above the side sills. The coupe-like roof and the short decklid make the E-Vision come across as a fastback.

The Tata E-Vision Concept Previews a Production Model that Will Eat the BMW 3 Series and Audi A4 for Breakfast Exterior
- image 772907
The rear fascia is equally exciting, and I'd dare say it looks very European

The rear fascia is equally exciting, and I’d dare say it looks very European. There’s a small spoiler integrated into the trunk lid, the taillights are thin and placed right at the top, while the "Vision" lettering spread across the entire width of the fascia gives the car a premium look. Below, the beefed-up bumper has an aluminum-look stripe and two faux exhaust pipes finishers. I’m not sure how this concept will transform in order to make it into production, but I think it’s ready to hit the assembly line as is.

The simple and clean layout continues inside the cabin, but Tata has a few tricks up its sleeve here too. The first thing that catches the eye is the all-digital instrument cluster behind the steering wheel, but the really wide and thin display in the dashboard is also somewhat innovative. The infotainment display is also positioned differently than in any other car or concept vehicle. While most autos have it inside or atop the center stack, the E-Vision sports a retractable unit placed above where the center console usually ends.

The Tata E-Vision Concept Previews a Production Model that Will Eat the BMW 3 Series and Audi A4 for Breakfast Interior
- image 772913
This layout makes the cabin seem roomy, a feeling that's also enhanced by the bright beige upholstery and the lightly colored veneer

This layout makes the cabin seem roomy, a feeling that’s also enhanced by the bright beige upholstery and the lightly colored veneer on the dashboard and door panels. The flat-bottom steering wheel, the aluminum A/C vents, and the big panoramic roof round out the modern interior.

As suggested by the missing grille and the center console delete, the E-Vision is an all-electric concept. Unfortunately, there’s no info as to what batteries and electric motors it uses. The production model could also get a gasoline engine though in order to compete with the likes of the BMW 3 Series, Audi A4, and Jaguar XE.

References

no article
- image 763348

Read more Geneva Motor Show news.

no article
- image 770304

Read more Tata news.

What do you think?
Show Comments
Car Finder: