The Taycan Is Porsche’s Best-Selling Non-SUV So Far This Year
Outside of SUVs the Porsche Taycan is Porsche’s best-selling model so far in 2021 - how crazy is that?by Isaac Atienza, on LISTEN 03:53
In a world where crossovers and SUVs reign supreme, it is no surprise that the Porsche Cayenne and Macan continue to be the brand’s best-sellers. For the rest of Porsche’s model lineup though, the all-electric Taycan sits comfortably in third, making it the best-selling non-SUV Porsche so far this year.
For the first three quarters of 2021, Porsche sold 217,198 vehicles worldwide, which is a 13 percent increase. This is thanks to increased demand in every single market and the entire model range.
The Porsche Cayenne continues to be the brand’s best-seller globally, with 62,451 units being sold so far. The Macan is not too far behind at 61,944 units.
Sitting comfortably in third is the Taycan electric luxury sports sedan.
While it's still won't dethrone the Tesla Model S in terms of sales, Porsche managed to sell 28,640 units of its first-ever electric vehicle globally, narrowly outselling the 911 of which 27,972 were sold.
Porsche’s fifth best-selling car globally is the Panamera, of which 20,275 units were sold. Finally, There were 15,916 examples of the 718 Boxster and Cayman sold globally.
The biggest contributor to Porsche’s sales growth is the U.S. market wherein 51,615 vehicles were sold through September. This represents a 30 percent increase compared to the same period last year.
“Demand is as strong as we’ve ever seen – helped by being able to provide the most complete and attractive experience ever, from the range of fresh, relevant and desirable cars, to the ownership experience and level of personalization we now offer, and to the commitment and expertise of our dealers. It’s not one initiative, but many working in parallel – a great, global team effort,” said Kjell Gruner, President, and CEO of PCNA.
The Porsche Macan compact luxury SUV is the brand’s best-seller in the U.S. with 16,579 units sold, narrowly outselling the Cayenne midsize luxury SUV at 15,108 units.
The Taycan is also the best-selling non-SUV in Porsche Cars North America’s (PCNA) lineup, with 7,228 units being sold so far this year—more than double the amount during the same period last year. The 911 sits comfortably in fourth with 6,729 units during the first nine months of 2021.
Unfortunately for the Panamera, it is the only Porsche model to experience a sales decline in the U.S. during the first three quarters of 2021. 2,806 units were sold, which represents a decrease of 10 percent.
Surprisingly, the Porsche 718 Boxster and Cayman outsold the Panamera so far this year, achieving a U.S. sales figure of 3,165 units.
China is still Porsche’s largest market with 69,789 units sold. This, however, represents a more modest sales growth of 11 percent.
“The order books are nicely filled and are, in turn, filling us with optimism and enthusiasm as we approach the year-end rush," says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. "However, the coronavirus situation remains dynamic and we are facing challenges in sourcing semiconductors. For these reasons, we are keeping a very close eye on current developments to ensure that we can continue to react in a flexible manner.”