Most carmakers are still afraid of going full-electric on their lineups. And for good reason: EVs still have some work to do to gain credibility and until that happens, brands will play it safe in harnessing the power of electricity. That is, they’ll use it in today’s hottest car body shape: the crossover/SUV.

The rationale behind this move is simple. People are psyched on owning and driving SUVs, so the chance of picking an all-electric high-riding vehicle are higher than buying a BEV sedan or sports car. Genesis is one of the carmakers that seem to have understood that very well, because its third SUV is set to pack an all-electric powertrain.

Genesis Is Looking to Capitalize On The Customer’s Love of SUVs In Promoting Its Electric Powertrain

According to MotorTrend, Genesis plans to offer three crossovers as part of its lineup but also a third SUV that would be fully electric. Proportions-wise, it will be a midsize layout, sitting on a “new electric platform” that will be “coming next year,” according to William Lee, global head of the Genesis brand.

Unfortunately, other details about the upcoming all-electric Genesis SUV are not specified, so we’ll have to wait until the company decides to spill some of the beans. Of course, Genesis could get inspired from Hyundai’s Kona Electric, which makes do with a permanent-magnet synchronous electric motor good for 150 kilowatts (201 horsepower) and 291 pound-feet of torque.

The e-motor is fed by a Lithium-ion polymer battery pack with a capacity of 64 kWh. The setup is able to return an all-electric range of 258 miles according to EPA’s estimates, but remember that the report mentions a new EV platform for the luxury division’s third SUV, so the powertrain found inside the Kona Electric might not be an option for Genesis. We’ll have to wait and see about that.

Hyundai Electric Kona specifications

Tell me more about the upcoming crossovers then…

MotorTrend also writes that Luc Donckerwolke, Hyundai Motor’s chief design officer, was adamant that “while the three SUVs share DNA, they each have their own character and will not be clones - the better to court different consumers.” We like what we’re hearing, because cloning cars between segments is something a lot of carmakers are doing, under the pretext of brand design identity. Yes, BMW and Mercedes-Benz, it’s you I’m looking at.

As you know, Genesis recently took the wraps off the GV80, its first-ever SUV that sits on the so-called M3 rear-wheel-drive platform. We expect it to be shared among Genesis’ high-riding vehicles, but again, it’s too early to speculate. Motor1 also talks about a new GV70, a compact SUV that’ll sit on the same underpinnings as the G70 sedan.

While there’s a long way to go before we know more, Genesis looks poised to adopt the three sedans, three SUVs scheme for the near future.