There’s a New Porsche Design Studio Inside a Chinese Mall!
It’s 1,700 square feet big and it has everything a Porsche fanatic would wantby Kirby Garlitos, on
If you’re a company that’s raking in the big bucks in a market like China, you can get creative in how you want to offer your vehicles in that market. Take Porsche, for example. The German automaker considers China as its biggest market and it has 100 sales locations throughout the country to show for it. The newest of these locations is a studio the company just opened inside a shopping mall in Guangzhou, China. Yep, that’s how Porsche rolls in China these days.
The shop sits on 1,700 square feet of shopping mall space, and customers are free to look at existing models, configure virtual cars, and if the urge arises, buy a car on the spot.
If you want to know the extent of Porsche’s popularity in China, Porsche Executive Board Member Detlev von Platen said in a statement that the automaker’s “four-door sports cars are especially popular in Asia,” and that “demand” for “two-seater models is also increasing rapidly.” The 718 Cayman and 718 Boxster, in particular, have become dreamy models for Chinese customers with Porsche reporting over 5,000 sold units of both models in the first three quarters of 2017.
Having that kind of popularity in China has allowed Porsche to expand its footprint in the country. The new studio in Guangzhou is a good example of that. The shop sits on 1,700 square feet of shopping mall space, and customers are free to look at existing models, configure virtual cars, and if the urge arises, buy a car on the spot. The studio also has a large interactive area where shoppers can learn about the company and interact with employees, among other useful things-to-do.
It’s easy to see why Porsche has taken such a big interest in China. The market has become a boon for the company’s business, and with sales of high-end cars continuing to rise, look for the German automaker to continue focusing a lot of its attention in the country. There are already plans to open another studio in Shanghai later this year, so I don’t think Porsche is going to need to be reminded of how it’s doing in that market.
Read our full review on the 2017 Porsche 718 Cayman.
Read our full review on the 2017 Porsche 718 Boxster.
Read more Porsche news.