• Think You Know What’s Next For Pagani? Think Again!

The Italian automaker can build more one-offs based on existing chassis as long as there’s demand for it

Italian automaker Pagani is a rare breed in the supercar world. Unlike other exotic brands, Pagani has not only stayed relevant in the game, but it’s also thrived in it despite building only two models — the Zonda and the Huayra — in the last 20 years. The Italian automaker’s formula? Rebuilding existing Zondas and Huayras and turning them into unique one-off creations. The strategy has worked out well for Pagani as customers continue to ask unique and special modifications to the Huayra and the Zonda, and as long as the demand is there, Pagani is willing to oblige. It looks like that demand isn’t going away anytime soon so prepare yourselves for more one-off Huayras and Zondas to enter our lives in the future. Turns out, Pagani’s not done with either of these two models.

Pagani’s Next Car Won’t Be a New Car At All

2011 Pagani Huayra High Resolution Exterior
- image 432393

Before any of you start to get excited about the prospect of owning your own brand-new Pagani Zondas or Pagani Huayras, a little word of order is important. Pagani isn’t building new models of the Zonda and Huayra. The Zonda, in particular, isn’t happening. That ship sailed a long time ago. After all, there’s a reason the Huayra exists; it was the Zonda’s replacement when it arrived in 2012. Don’t count on brand-new Huayras, either, because Pagani stopped production of that model last year.

The Huayra’s successor is already in the works, too, with a target launch sometime in 2021

. That will be followed, for better or worse, by the brand’s first-ever all-electric hypercar, which is tentatively scheduled to arrive sometime in 2024. Pagani has a full plate in its hands in the coming years, so why is it that we can still see one-off Huayras and one-off Zondas in the future? Well, there’s a market for it and Pagani is willing to satisfy that market for as long as it’s there.

2017 Pagani Zonda Riviera Exterior
- image 725281

The caveat here is that Pagani isn’t technically building new versions of the Zonda and Huayra. Instead, it can only build “new” models based on existing chassis.

By our count, there are somewhere around 140 units of the Zonda in existence today and 100 units of the Huayra.

That’s all everyone can play around with, but if an owner of these two models decides to ask for unique and special modifications to his existing Pagani, the Italian automaker will get right to work.

Pagani founder Horacio Pagani mentioned this unique ecosystem in a conversation with Top Gear. According to Pagani, a lot of the company’s customers ask the automaker to perform modifications on their models. This is especially true for the Zonda owners, a lot of whom have requested to inject some life back to their aging supercars. This trend has also seeped into owners of the Zonda’s successor, the Huayra. “The era of the unique Huayra has begun,” Pagani said. “Right now, a customer who owns one of the very first Huayras has been asking to do some special additions, modifying it. We will deliver that in May 2019.”

2017 Pagani Zonda Riviera Exterior
- image 725289

If you’re followed Pagani long enough, you know that this phenomenon isn’t entirely new. The automaker has a history of recreating existing models and turning them into one-off models.

Recent examples include the Pagani Zonda Riviera, which the automaker unveiled in 2017, not as an all-new model, but as a recreated version of an existing Zonda F.

The changes Pagani performed on the model — it had a new white and blue paint finish that paid homage to the French Riviera to go with a smattering of aerodynamic upgrades including a new roof scoop and a larger carbon fiber rear wing — is an example of the “build-something-new-from-an-existing-chassis” dynamic that the automaker is willing to do for its customer base.

The Zonda Riviera is one example, but it’s far from the only one that we’ve covered over the years here at Top Speed. The Pagani Zonda Fantasma Evo is another example. Like the Zonda Riviera, the Zonda Fantasma Evo traces its roots to the Zonda F, which Pagani unveiled back in 2005. The one-off Fantasma Evo was also unveiled in 2017 as a heavily personalized version of a supercar that was actually 12 years old at that time. The Zonda Fantasma Evo also has one of the most unique histories of any Zonda that Pagani has built. It was the first right-hand drive Zonda F that Pagani built and It figured into a massive crash in Hong Kong in 2012 that received global attention. Even before this Zonda F became the Zonda Fantasma Evo, it already had an eventful life.

Think You Know What's Next For Pagani? Think Again! High Resolution Exterior
- image 705569
The Pagani Huayra’s six years in production also featured a number of scintillating one-off creations.

There was the Huayra “King” that was created for a customer here in the U.S. Another one-off Huayra, called the Americano, was also created for someone in this country. Then there’s the Huayra Roadster Gyrfalcon, arguably the most beautiful one-off creation Pagani has ever built. And, of course, there’s the Huayra “L’Ultimo,” the last-production model of the Huayra that was created as a tribute to Lewis Hamilton’s championship-winning Formula One racer. It just so happened, too, that the Huayra “L’Ultimo” is here in the U.S., having been ordered from Pagani by Brett David, CEO of Prestige Imports, one of themes prominent exotic car dealerships in the U.S.

Video: Another Look at the Pagani Huayra L'Ultimo
- image 789143

These examples perfectly illustrate why the Zonda and Huayra will remain relevant, just as they have been in the last 20 years.

There will always be someone who’s going to want a Pagani, and when they get their hands on one, the option to re-create, modify, and personalize that model based on their tastes and preferences is something that’s hard to pass up.

Sure, the entire process is expensive — Pagani says that modifications can cost over $1 million — but if someone is willing to pay for it, Pagani will do it. In the same interview, Pagani even mentioned a customer who owns one of the first Huayras ever built. The customer decided to give his Huayra the one-off treatment. So, he contacted Pagani and the automaker went to work. The finished product is expected to be delivered back to the owner sometime this month.

This is why we still see numerous Zondas and Huayras rolling out of Pagani’s factory in Italy. They’re not all-new models; they’re new — and more exclusive — versions of existing models. It begs to wonder, then, how long Pagani can keep doing this. In the end, it’s all up to the customers. If they want to inject new blood into their Zondas and Huayras, all they need to do is link up to Pagani and the automaker will do the rest.

Think You Know What's Next For Pagani? Think Again! High Resolution Exterior Wallpaper quality
- image 705586

Knowing this, can you imagine, too, what’s in store for the Huayra’s successor?

It’s scheduled to debut sometime in 2021, which means that it’ll probably be around until around 2040.

That’s just how Pagani — and its loyal and deep-pocketed customer base — rolls.

Further reading

2018 Pagani Huayra Roadster High Resolution Exterior Wallpaper quality
- image 705700

Read our full review on the 2018 Pagani Huyra Roadster.

2011 Pagani Huayra Exterior
- image 390380

Read our full review on the 2011 Pagani Huayra.

Source: Top Gear

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
About the author
What do you think?
Show Comments
Car Finder: