I honestly don’t know how to feel about this

Ford’s decision to use the “Mustang” name on the Mach-E electric crossover opened a lot of doors, some of which Ford may or may not want to be opened. One of these doors leads to a long and window road riddled with speculation about Ford’s future plans for the “Mustang” name. Is the Mustang Mach-E a one-time deal that Ford did to generate interest in the electric crossover by having it carry the “Mustang” name? On the flip side, does Ford have plans to use the iconic nameplate on other non-muscle car models? Rendering artist Aksyonov Nikita wondered the same thing, but instead of waiting for an answer, he decided to create a rendering on one possible non-muscle car model that could use the “Mustang” nameplate in the future. Meet the Ford Mustang Mach-E Truck.

Intriguing Rendering, To Say The Least

This Ford Mustang Mach-E Pickup Rendering Could be a Perfect Electric Ranger Raptor
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I’ve gotten used it the idea of renderings being more than the handiwork of creative imaginations. Some renderings look better than others, but for the most part, the objective has always been the same: to picture something that doesn’t exist (not yet, at least) and subjectively determine if there’s a place for it in the real world.

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I say this because Aksyonov Nikita’s rendering of the Ford Mustang Mach-E Truck is interesting in so many ways.

Visually, it looks good. I like how fascia of the Mustang Mach-E into the body of an F-150. It’s decidedly sporty and aggressive in ways that will remind you of the Ford Ranger Raptor. I also like that Nikita didn’t try to get too cute in his rendering. The truck’s body is fluid. There are body lines, but they don’t steal attention the way character lines in sports cars do. Even the wheel arches aren’t made from some weird and expensive material. It looks like plastic because it probably is plastic. I like how big and chunky the tires are, too. Those are proper pickup tires. Overall, I’m a fan of Nikita’s interpretation of what a Ford Mustang Mach-E Truck could look like. Could look like.

Ford’s Interesting Decision

This Ford Mustang Mach-E Pickup Rendering Could be a Perfect Electric Ranger Raptor
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See, this is where the intersection lies. As intriguing as this rendering is, there’s no certainty that Ford will build an electric truck carrying the “Mustang” nameplate. It could happen, sure. That’s especially true if Ford is serious about turning the Mustang into a full-fledged sub-brand the way Chevrolet is reportedly planning for the Corvette. A Mustang truck would be one of the first models Ford would think of building if that’s the case. But even that thinking comes with its own set of obstacles, not the least of which is convincing people to not only accept a Mustang-branded pickup but also convince them that a Mustang-branded pickup would be a solid alternative to the mighty Ford F-150.

Probably Won’t Happen In The End

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This is where I see Ford’s plan of launching a Mustang Mach-E Truck falls apart. We’re not just talking about a new pickup here. We’re talking about a new electric pickup that will carry the Mustang name in a segment that’s already dominated by the F-150. Granted, the electric powertrain setup turns the tables of intrigue a bit, but is Ford prepared to stir the nest of a fanbase that has long shown its loyalty to the Blue Oval’s lineup of trucks?

As intriguing as Nikita’s rendering is, I’m not too sure that it’s going to end up becoming a real thing. That is unless Ford just shoots its shot without worrying about the consequences of where that shot ends up in.

Source: Aksyonov Nikita via Behance

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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