Damn you, Aston Martin!

Virtually nonexistent outside Asia until 1990, the Chinese automotive industry has expanded dramatically in recent years and its the largest in the world since 2008. As a key market on a global scale, China benefits from many privileges, including exclusive models from several important automakers. For instance, BMW launched the 1 Series Sedan in China only and Buick designed most of its U.S. lineup with the Chinese market in mind. Now, Aston Martin is also looking to expand in the country and it built a bespoke V8 Vantage S as a marketing tool.

Called the Great Britain Edition (not exactly inspired, huh?), comes from the company’s already familiar Q division and is limited to only five units. Granted, it’s not the kind of car that will spend too much time in showrooms, but it should give Aston Martin a relevant answer to the question: will Q-made grand tourers sell in China? Based on what type of luxury cars are popular in China, the answer is yes, without the Great Britain Edition, but hey, Aston Martin needs a solid showroom at the Shanghai Auto Show.

So what exactly makes this car special aside from having its country of origin in its name?

For starters, it’s finished in Stratus White and has bright, metallic blue mirror caps and rear diffuser insert. It might sound plain, but it’s a gorgeous combination. Just look at the pictures. The exterior is rounded off by red, white, and blue fender badges, but more goodies can be found inside. From the deep Aurora Blue leather with bespoke Zagato wave quilting to the Anodised Blue rotary knobs and Union Jack embroidery, the cabin is as bespoke as it gets and it’s the perfect example of pure British craftsmanship.

Pricing for one of the five limited-edition model is set at CNY2,088,000, which converts to around $303,185 as of April 2017. Definitely not cheap, but we’re talking about a very exclusive car here.

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Press Release

Aston Martin arrives in Shanghai with an example of the marque’s enhanced Q by Aston Martin bespoke service. The personalisation service has evolved into a multi-tiered offering, giving customers almost limitless opportunities to create their own unique Aston Martin through enhanced levels of design and customer interaction.

This Gorgeous Aston Martin V8 Vantage S Will Be Sold in China Only High Resolution Exterior
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The Q by Aston Martin – Collection brings an array of distinctive design touches to your Aston Martin. This selection of exclusive trim and enhancements can be added to your Aston Martin at the point of specification and installed and hand-finished at the luxury marque’s Gaydon headquarters.

The second stage of Aston Martin’s enhanced offering is ‘Q by Aston Martin – Commission’, a step into the world of the truly bespoke, individual sports car. Designed through ‘Commission’ specifically for the Chinese market, the iconic British marque is announcing a special edition Vantage S sports car. Strictly limited to just five examples, the V8 Vantage S Great Britain Edition is the perfect embodiment of British culture and craftsmanship. Finished in Stratus White, the car boasts blue tinted mirrors and rear diffuser and unique red, white and blue exterior wing badges. The interior is lavishly trimmed in a deep Aurora Blue leather, with bespoke ‘Zagato’ wave quilting, Anodised Blue Rotaries and Union Jack embroidery.

This Gorgeous Aston Martin V8 Vantage S Will Be Sold in China Only High Resolution Exterior
- image 714243

Marek Reichman, Aston Martin’s EVP and Chief Creative Officer said: “The Q by Aston Martin service has grown substantially since it was first established in 2012. We have the opportunity to work with our customers, taking personalisation to a different level. Our commitment to Chinese customers is absolute, as demonstrated with the announcement that we are creating products designed specifically with the Chinese customer in mind with our Q by Aston Martin Commission – the V8 Vantage S Great Britain Edition.”

The V8 Vantage S Great Britain Edition is priced from RMB 2,088,000.

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