It is edgy, modern, and we like it

The Hummer EV is still a long time away, but here’s a new bit of information. GMC has filed for a new Hummer logo with the U.S. Patents and Trademarks Office. It still spells out “HUMMER”, but the font is different and fresh.

Along with this, GMC sent a second application as well, requesting the “Hummer” brand name to various applications. There was one application filed with the Canadian Intellectual Property Office as well. Although things seem to progress with the reincarnated brand, when will the truck itself be revealed, GM?

A Fresh Take On The Old Logo

This Is What The 2022 Hummer EV's Logo Looks Like
- image 895507

The new Hummer logo looks a bit more aggressive, has sharper edges, cut-corners, and is a little asymmetrical when compared to the plain-Jane logo from the yesteryears.

The approach is fresh and the font looks sweet now while retaining the core essence of the logo by spelling out the brand name.

I’m glad GMC didn’t play around much and didn’t get carried away. The application for it was filed with the U.S. Patents and Trademarks Office and the Canadian Intellectual Property Office on February 4, 2020. Three days later, another application was filed with the USPTO requesting the brand name for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles."

Here’s What We Know About The Hummer EV So Far

  • It will be based on GM’s third-generation EV platform
  • Three powertrain options to choose from
  • A combined power output of 1,000 horses in the highest spec
  • 11,500 pound-feet of torque!
  • 0-60 mph in three seconds flat
  • It will retain the old-school jawline grille as seen in the trailers
  • Expected to be launched in late 2021 as a 2022 model
  • All the models will have an 800-volt architecture with 350-kWh fast-charging capability
Hummer Is Making A Comeback With a 1,000 Horsepower Electric Truck!
- image 883361

Here’s what we expect:

  • Range of 400 miles
  • With the massive torque, towing capability of 30,000 pounds
  • Some outlets suggest single, dual, and tri-motor setups
  • Starting price of around $75,000
  • Rumors of an SUV-Truck combo like the Rivian and Bollinger twins

Final Thoughts

This New 2021 GMC Hummer EV Rendering Looks Just About Right
- image 885709

There’s a lot of time for the EV to arrive, but GM needs to keep the enthusiasts invested by revealing details from time to time. The ongoing pandemic may further push the launch, and until then, the company needs to follow up on its Super Bowl commercials to keep the hype from going down.

What are you expecting from the GMC Hummer EV? Share your thoughts with us in the comments section below.

Sidd Dhimaan
Associate Editor and Truck Expert - sidd@topspeed.com
Sidd joined the Topspeed.com team in 2017 as an intern and in less than a year he earned a full-time position as an associate editor and junior automotive expert. He is currently our pickup truck expert and focuses his attention on heavy-duty and off-road vehicles.  Read More
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