Buick wants to do with its Avenir trim much the same what GMC did with its Denali. It is a pseudo-luxury sub-brand created to move usually mediocre cars into the world of utmost luxury.

Up until this point, Buick did just that with the Enclave Avenir, the LaCrosse Avenir, and the GL8 Avenir (only available in China,) but they’ve just revealed that the Avenir luxury trim will land on the Buick Regal Sportback.

In an expected turn of events, the Avenir trim line garnished the 2019 Buick Regal Sportback with serious luxurious gear differentiating it from the current top of the line trim called the Preferred II.

“Avenir sales have exceeded our expectations,” said Phil Brook, Vice President, Buick and GMC Marketing. “Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal.”

For now, the 2019 Buick Regal Avenir is available only in the Sportback guise with a 2.0-liter, turbocharged engine developing 250 horsepower, with a front wheel drive, and advanced nine-speed automatic transmission.

How Does Avenir Define Luxury?

The name itself doesn’t mean much, but considering all the equipment the Regal Avenir got, I think that many will be satisfied with the upscale character of the new car. Most important additions actually include a lot of standard equipment such as LED headlights, quilted leather seats, special 19-inch wheels, digital rear-view mirror, and a 360-degree camera, among other things. All these features improve the already well-endowed car. For me, the luxury aura of the Regal Avenir is best shown with the embroidered headrests and special sill plates with the Avenir name on them.

This serves to show that this Buick Regal is more special than all others.

One can move even further with the tech if options such as the Adaptive cruise control and Lane-keeping assistance are selected. Yup, these are still optional, but as standard, the Regal Avenir comes with the rear cross-traffic and forward collision detections system.

Top Notch Connectivity Tech

As expected with a brand like Avenir, Buick is more than eager to load it up with the best GM can offer in terms of connectivity and infotainment systems. An eight-inch display is standard with the navigation system, cloud integration, and over-the-air updates. There's also a wireless charging pad as well as an eight-speaker Bose stereo complement the infotainment and give the Regal a somewhat prestigious semblance. Just what it needed to justify the Avenir name.

These bits and pieces would not be important though if the rest of the cabin was lackluster. It isn’t lackluster due to the Ebony accents and Whisper Beige leather that form quite an impressive ambiance.

Conclusion

The 2019 Buick Regal Avenir is one of the most important additions to the Buick lineup in years. It may not seem like it, but in a world where only expensive sedans can actually survive, its importance is obvious. Buick equipped it with features we may imagine ourselves, but seeing a car in this guise shows that a rebadged Opel Insignia can actually be cooler and more luxurious than previously thought. Will this car will be a turning point for the Avenir sub-brand in its quest to become what the Denali basically is within the GMC lineup?!

Buick is already sure this one will be a top seller, as the Avenir badged cars are selling dramatically quicker than all others. See, people will spend some bucks if you offer them what they want - prestige, quality, and performance. The 2019 Buick Regal Avenir has it all.

Further reading

Read our full review on the 2018 Buick Regal Sportback.

Read our full review on the 2018 Buick LaCrosse Avenir.

Read our full review on the 2017 Buick Enclave Avenir.

Read more Buick news.