Is this the cool, electric pickup truck we deserve?

Unveiled in 1967, the Dodge Deora is one of the craziest concept cars of the 1960s. Based on the Dodge A100 pickup, the Deora was built by brothers Mike and Larry Alexander and showcased at the 1967 Detroit Autorama, where it won no fewer than nine awards. Chrysler liked the design so much that it leased the truck for two years to display alongside its factory concept cars. The Deora inspired a Hot Wheels model car and resurfaced in the early 2000s when it was restored. The Deora was auctioned off for $324,500 in 2009. More than ten years later, the Deora was reimagined as a modern concept car.

This reenvisioned Dodge Deora Concept Is downright Amazing
This Modern Interpretation of the Dodge Deora Concept Just Made the Future Chevy El Camino Weap in Fear Drawings
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Created by Zenvo Automotive designed and engineer Frederik Steve Kristensen, the modern Deora retains the original truck's design with the aerodynamic cabin and the iconic V shape between the windshield and the fascia.

The design also kept the Deora’s unique front-mounted door, created by the glasshouse itself and a small lid in the fascia. Of course, the bumper looks modern, and even sporty thanks to the slim LED headlamps, the big splitter, and the heavily carved side vents.

This Modern Interpretation of the Dodge Deora Concept Just Made the Future Chevy El Camino Weap in Fear Drawings
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The profile looks more like a muscle car rather than a truck. A modern Chevy El Camino if you will. It even includes side panels that provide access to the engine, which sits behind the seats and under the bed in the original Deora. Kristensen says that the profile is actually based on the Rolls-Royce Phantom as far as size and proportions go. The rear end stands out thanks to V-shaped "air channels" carved into the fenders and a pair of thin light bars. The exhaust pipes you see in the bumper aren’t pipes, but speakers for engine noise. The tonneau cover in the bed holds a couple of surfboards, just like the Hot Wheels model.

This Modern Interpretation of the Dodge Deora Concept Just Made the Future Chevy El Camino Weap in Fear Drawings
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The cabin is just as modern as the exterior. And actually a bit on the fancy side.

The entire cockpit is lined with wood, like expensive powerboats, while the seats are spheres that can rotate.

The steering wheel and the pedals retract into the floor, which means that the Kristensen designed the modern Deora to be fully autonomous. This explains why the seats rotate for different riding positions.

All told, this a massively cool interpretation of the original Deora concept and a design that would surely be popular in the auto show circuit. Ironically enough, Chrysler had nothing to do with the original 1967 Deora and nothing to do with the tribute designed almost 55 years later. Maybe it’s about time FCA considers a modern Deora of its own?

Source: Frederik Steve Kristensen via Behance

Ciprian Florea
Senior Editor and Supercar Expert - ciprian@topspeed.com
Ciprian's passion for everything with four wheels (and more) started back when he was just a little boy, and the Lamborghini Countach was still the coolest car poster you could hang on your wall. Ciprian's career as a journalist began long before earning a Bachelor's degree, but it was only after graduating that his love for cars became a profession.  Read More
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