Be one of 1,968 to take a chance...
And you just might be THE ONE to WIN the ONE-OF-ONE
LOS ANGELES, December 13, 2018 – When non-profit Drive Toward a Cure teamed with Sean Kiernan, family custodian for the original 1968 Bullitt Mustang to further celebrate the iconic film and cars’ 50th anniversary, it was the start of an all-new movement – one that included nearly a one-gram size paint fragment from the famed vehicle to be placed inside a BRM Chronographes watch for charity, valued at $35,000. And all to support the very ailment that claimed Sean’s father Robert E. Kiernan Jr.’s life – Parkinson’s Disease. (To view video clip of paint fragment - https://www.drivetowardacure.org/bullitt-paint-chip/ )
Capitalizing on the ‘Year of the Bullitt’ and the movie’s 50th anniversary, Drive Toward a Cure (which grows awareness and funds for Parkinson’s) joined forces with Frederic Gasser, CEO of the America’s for BRM Chronographe, and longtime automotive friend Nicolas Hunziker of Hunziker Designs, who was already aligned with BRM, to create a unique timepiece for charity as a one-time offering. In addition to the paint fragment inside the watch, its dial will be hand-painted under a microscope by Hunziker to visually depict BULLITT 50, and be stored in a specially designed and exclusively painted art box. (View Nicolas Hunziker painting 1-of-1 art box: https://youtu.be/Fx7H9K09LJ0 )
With the backing of Ford Motor Company, Warner Bros Studios and Chad McQueen, Drive Toward a Cure – the non-profit that raises funds and awareness for Parkinson’s Disease — set out to raise funds by honoring Robert E. Kiernan Jr., owner of the recently re-discovered 1968 ‘Bullitt’ Mustang through a unique charity raffle promotion. Ticket sales began last October 17th, to coincide with the film’s original release date and will extend through late January.
The film’s hero vehicle, driven by Steve McQueen in the classic Warner Bros movie thriller and known for the most iconic car chase in movie history, has been owned by the Kiernan family for 44 years and has been on a nationwide tour since last January.
According to Deb Pollack, founder of Drive Toward a Cure, the ability to host an on-line raffle for the 1-of-1 timepiece at only $25 per entry, is capturing the hearts of a broader audience while increasing donations and awareness for the cause. Each $25 donation on line at www.drivetowardacure.org will be entered in the raffle, with an anticipated winner to be announced during the Grand National Roadster Show in Pomona, Calif., on January 27, 2019, when the original Bullitt car will be displayed and its owner will name the raffle winner. Only 1,968 tickets will be sold to coincide with the year of the car and raise a near $50,000 for Parkinson’s.
“Our mission for Drive Toward a Cure has always been to broaden the awareness of, and raise funds for, Parkinson’s disease – and all by blending cars and camaraderie,” said Deb Pollack, founder of Drive Toward a Cure. “When Sean and I first met, we realized we had more in common than cars – as we both had struggled through the loss of a parent to Parkinson’s – but the timing of the attention his car was receiving this particular year offered a perfect pathway to gain the further attention this disease deserved.”
Sean Kiernan honored his father by revealing Bullitt to the world earlier this year along with Ford for the 50th anniversary of the movie. Kiernan noted that along with reintroducing Bullitt to the world, he wanted to continue to what he believed his Dad would want — to bring awareness of Parkinson’s disease and Drive Toward a Cure.
BULLITT50 Watch Details:
46 mm case made of one bloc of Fortal HR (aluminum)
Screw down crown
Hand painted dial by Nicolas Hunziker
Limited edition: One off
Crystal sapphire front and back
Manufacture and Assembled by hand in France
Water resistant to 100 meters
Warranty 5 years
About Drive Toward a Cure:
The Drive Toward a Cure program pursues an alternative to the numerous ‘for profit’ rally driving programs through the creation of events that team cars and camaraderie to raise funds in support of the challenges of Parkinson’s Disease, benefiting research and patient care. Drive Toward a Cure is a 501 (c ) (3) non-profit, with events that are carefully designed to provide a premium experience while raising much-needed funds to continue the search for a Parkinson’s cure, through beneficiaries The Michael J. Fox Foundation and The Parkinson’s Institute and Clinical Center. For donations, sponsorship and event registration, please visit www.drivetowardacure.org.