It’s going to leave you breathless and jonesing for your own Audi RS6 Avant

This promotional video of the new Audi RS6 Avant comes by way of Australian publication The Lowdown, which specializes in automotive lifestyle. The agency got its hands on an all-new 2020 Audi RS6 Avant, and, in tune with its creative roots, proceeded to create a 105-second promotional video starring the high-powered German wagon.

The result is a video that’s going to leave you breathless. At the very least, you’d be hard-pressed to find a better one that Audi has done in recent memory.

What’s the lowdown on The Lowdown?

On its website, The Lowdown describes itself as a content creator that dives into the worlds of cars and street lifestyle and combines those elements to create the kind of visually stimulating content like the one it did for its 2020 Audi RS6 Avant. The company is based in Australia, and, on top of all the cinematic content that it produces with its creators and collaborators all over the world, The Lowdown has also dipped its toes in the worlds of advertising and merchandise.

Is this better than what we’ve seen from automakers like Audi?

This Video of the Audi RS6 Is Better Than Anything Audi's Marketing Division Has Ever Done
- image 930612

This is how you make content, folks. It’s a teaser in some ways and a promotional video in other ways. Whatever your interpretation, this is the kind of video content that automakers like Audi should be making.

Sure, the German automaker has released impressive teasers in the past, but not on this scale. This one combines incredible lighting, cinematography, and sound all rolled into one. It does a great job teasing the Audi RS6 Avant without completely giving away all the details about the high-powered wagon. Certain cinematic cuts are so incredibly orchestrated that it somehow builds suspense to the visual transitions that lie ahead.

This Video of the Audi RS6 Is Better Than Anything Audi's Marketing Division Has Ever Done
- image 930615

The Lowdown has a history of creating this kind of content. Now it’s time we start paying attention to this company. It’s the Audi RS6 Avant today; it’s something else tomorrow. While I’m at it, automakers should start looking working with content creators like The Lowdown more often that they do now, especially if this is the kind of result that they end up with.

2020 Audi RS6 Avant specifications
Engine twin-turbo 4.0-liter V-8
Horsepower 591 hp
Torque 590 pound-feet @ 2,050 - 4,500 rpm
Transmission eight-speed automatic
0 to 100 km/h (62 mph) 3.6 seconds
0 to 200 mph (124 mph) 12 seconds
Top Speed 250 km/h (155 mph)
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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