The new Avengers movie (Age of Ultron) was released last week featuring a swarm of Marvel superheroes battling to save the planet. Audi was able to get in on the action by providing three of its latest models for cameo spotlights, with the TTS, A3 Cabriolet, and next-generation R8 all getting a bit of screen time alongside the formidable do-gooders. To help promote the film and its vehicles, the four-ring brand has released this short video, which shows its quickly moving two-door TTS, draped red, as well as additional shots from the movie.

Audi has enjoyed close ties with Marvel for quite some time now, with the R8 making its initial debut in the first Iron Man. Now, the second gen will complement Robert Downey Jr.’s character with its revamped V-10 engine and tweaked exterior styling.

“The character Tony Stark continues to evolve and represents a truly modern renaissance man – an industrialist, engineer and leader in his new world,” said Giovanni Perosino, Head of Marketing Communication at AUDI AG, in a press release. “It’s this type of innovator that carefully selects their cars and is exactly who would be driving the next generation Audi R8.”

In addition to the “Striking” video, Audi has released extra Avengers content at its website, which can be found at www.audi.com/MarvelsAvengers. There’s also a hilarious short with Marvel legend Stan Lee on Audi’s YouTube channel featuring Kevin Smith, Tara Reid, Michael Rooker, Jason Mewes, Lou Ferrigno, and an S8 sedan. Check it out here.

2016 Audi R8

2017 - 2018 Audi R8 High Resolution Exterior
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The R8 hit the upscale sports car market in 2007 as an economical alternative to the traditional offerings from Ferrari and Lamborghini, and now, Audi is updating its mid-engine screamer for the 2016 model year. Included is a curb weight 110 pounds under that of the 2015 model, down to 3,428 pounds total. This is thanks to a new multi-material lightweight construction that includes a redesigned space frame weighing just 441 pounds. Inside is enough luxury to satisfy billionaire playboys, while the new V-10 engine pumps out 540 horsepower and 398 pound-feet of torque. It’s the right stuff to keep you busy if your military-grade battle suit happens to be in the shop.

Read our full review here.

2016 Audi TTS

2016 - 2018 Audi TT High Resolution Exterior
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Making its debut for the 2016 model year, the third-generation TT provides us with a nearly identical exterior design, but revamped interior and updated drivetrain. The cabin space is decked out in two-tone luxury with leather upholstery and high-grade materials, as well as an MMI infotainment system. A slew of different engines are on hand for motivation, including a 2.0-liter TDI, turbocharged 2.0-liter gas unit, and top-range 2.0-liter TFSI with 310 horsepower and 280 pound-feet of torque. In top spec, the new TT will sprint to 60 mph in 4.7 seconds and reach a top speed of 155 mph.

Read our full review here.

2015 Audi A3 Cabriolet

2015 Audi A3 Cabriolet High Resolution Exterior
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This A3 drop-top was first seen in Frankfurt in 2013, sporting many similarities to the A3 hatchback, but with significantly expanded headroom. The exterior is typical Audi fair, with a large, single-piece grille, horizontal headlights with optional LED technology, and chiseled, handsome lines. Other optional features include adaptive cruise control, side assist, active lane assist, traffic sign recognition, and a premium Bang & Olufsen sound system. Customers can choose between a variety of engines, including both diesel and gas-powered units.

Read our full review here.

Press Release

Audi and Marvel Studios join forces once again for the release of Avengers: Age of Ultron, set to be released on May 1, 2015. The highly-anticipated film will feature the next-generation Audi R8, Audi TTS and Audi A3 Cabriolet vehicles alongside the next generation of Avengers characters.

As part of the partnership, Audi will release exclusive pieces of digital content. Available today on the Audi brand’s exclusive Avengers: Age of Ultron website, www.audi.com/MarvelsAvengers, fans can view an extended online video.

In addition, Audi is collaborating with Marvel’s comic book creator Stan Lee to deliver fans a comedic digital short closer to film’s release. The original video will be distributed on the Audi brand’s YouTube channel.

Back on the big screen, Audi is a familiar brand to this franchise’s eager audience. Audi maintains a vigorous profile in the film and TV industries, and characters like Tony Stark highlight the incomparable technology, performance, and design of these celebrated Audi vehicles.

“After eight years of successful partnerships with Marvel, Audi aligns with the evolving narrative of the Tony Stark character to showcase the all-new, re-designed 2016 R8,” said Loren Angelo, Director of Marketing, Audi of America. “Having been part of the character’s storyline for the past three Iron Man films, it is a perfect fit for Audi to return in Marvel’s Avengers: Age of Ultron with Tony Stark driving the iconic supercar in its next generation.”

The upcoming Avengers: Age of Ultron will reinforce the Avengers’ trademark characteristics by showcasing the redesigned Audi R8, 2015 TTS and 2015 A3 Cabriolet. The all-new 2nd generation R8 and 3rd generation TTS have, like the Avengers themselves, become icons in popular culture. The R8, which made its initial debut in Iron Man, returns as an even more powerful supercar, while the iconic Audi TTS will make its big screen debut as a completely redesigned coupe.

Similar to any Marvel film property, Audi is dedicated to providing its fans with unmatched performance and thrills. Audi vehicles have been prominently featured across Marvel’s Iron Man installments with the Audi R8, R8 Spyder, R8 e-tron, A8L, S7 Sportback, S5 Coupe and the Q7.

“The character Tony Stark continues to evolve and represents a truly modern renaissance man – an industrialist, engineer and leader in his new world,” said Giovanni Perosino, Head of Marketing Communication at AUDI AG. “It’s this type of innovator that carefully selects their cars and is exactly who would be driving the next generation Audi R8.”

“Marvel is thrilled to once again be teaming up with our friends at Audi. Just as Tony Stark has outfitted the Avengers with cutting edge technology, Audi has done the same for their consumers year after year. With the style and excitement that both global brands bring, Audi and Marvel are a great fit," said Stephanie Cohen, VP of Worldwide Partnerships.

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