TopSpeed’s Best of 2010: Commercial of the Year

It is more than just proven theory that good advertising improves product sales. Usually people spend millions just for letting the public know that they actually exist on the market and that they have something to sell. The same thing applies to the automotive industry. A good commercial can make anyone take a certain car into consideration when going to a dealer to make their purchase.

It is a fact that makers like Mercedes, BMW, and Audi have impressive commercials and that Lamborghini and Ferrari makes us say "Wow!" every time we watch one of their videos, but this time we’re turning our attention to something a bit different. This year, we believe the commercial of the year should go to the "Nissan Leaf - Polar Bear."

If asked if this commercial made us take the Nissan Leaf into consideration then we would have to be honest and say no. Truth is, we were impressed with the vehicle long before that. The great thing about this commercial is that it made people think of the repercussions of their decisions. Don’t get us wrong, we’re not persistent tree-huggers by any means, but from time to time, it’s good to be aware of the effects our decisions cause to the creatures surrounding us.

This Polar Bear commercial was heartfelt and powerful, and that is why it was our pick for Commercial of the Year.


What do you think?
Show Comments


  (374) posted on 08.12.2011

Yeah, the concept of the commercial is kind of impressive. However, talking about the car itself. I I would say that I’m not into electric vehicle for they are not reliable. Well, I don’t think that Nissan has use any modern technology for this car.

  (256) posted on 08.12.2011

With all the awesome commercial that was released recently, I would say that this one is not the best anymore. However, talking about the concept and how it make us feel the warmth of the polar bear hug, well, this is a great advert I would say.

  (291) posted on 07.12.2011

Actually, they have a feature in the car called the engine converter that automatically charged the battery when it loses its power. However, this technology is still questionable for me. I think this concept still needs a further study.

  (392) posted on 07.12.2011

Well, I don’t think that this commercial would hide the facts about electric cars. This concept is unreliable and it doesn’t perform well. And its too bad, that Nissan needs to activate the gasoline option of this car in order to support the car whenever it loses it power.

  (458) posted on 07.5.2011

Well, this commercial is truly a heart warming one. No wonder why its was held as the Best Commercial of the Year. For me, its an eye opener that we should trust electric cars even a little bit because in the end, we’ll need it.

  (728) posted on 04.29.2011

hmm. Polar bear looks powerful. The video seems to be so heartfelt and the bear hug, well, that’s so sweet! However, the reliability of electric car is still doubtful for me.

  (473) posted on 03.16.2011

I really like this Leaf ad a lot. It was definitely one of the more brilliant ads that they did for a car, quite simple, yet meaningful .

  (762) posted on 03.11.2011

when I first saw this commercial I get curious about the “polar bear” thing. I thought it would have race or fight scene with the Nissan Leaf (action packed scene) but then I was surprised that the ending would be kind of “cheesy”!

  (387) posted on 03.10.2011

Yes, the Nissan Leaf definitely drove home the message on this one. Rather serious one though, but it didn’t feel off when they have finally introduced the Leaf.

  (777) posted on 01.6.2011

This Polar Bear commercial was heartfelt and powerful, and that is why it was our pick for Commercial of the Year.

  (409) posted on 01.5.2011

have you watched the commercial of mercedes benz? I cant remember the title of it but it’s about the Istop technology of mercedes benz.

  (453) posted on 01.5.2011

great but I also voted for the Kia Soul. i bet they rate it for the number of views and comments.

  (341) posted on 01.4.2011

have you already watched the commercial of the toyota prius? well this is the least one for me hahaha.

  (461) posted on 01.4.2011

hahaha great commercial but like many other vote the kia’s commercial about the kia soul. because it’s not that serious and at the same time funny.

  (46) posted on 01.4.2011

Unfortunately we see the greatness of the mind who created it, but we ignore the fact that this story is a terrible one for the environment.

I would of accepted it easier if it was for a brand that never produced fuel cars, but Nissan, like all others are interested in profit! No planet, in the last 150 years no one has cared about the planet, and in the period is the entire industrial revolution!

  (70) posted on 01.4.2011

Yeah, cool ad indeed. However those automakes should keep their mouths shut when it comes to advertising for the earth.

For over 100+ years they did not cared about the Planet, and now they are creating cool ads to sustain the SAME old group of rich people, who got rich in the first place by creating ultra polluting cars.

  (329) posted on 01.3.2011

yeah a stress re-leaver huh.. but like what many other says the commercial of Hyundai Tucson is also great... and they’ve given a title "Top Deer".

  (504) posted on 01.3.2011

yeah totally agree with you, I love that commercial too, actually I’ve already downloaded it and store to my Iphone actually this movie is my stress reliever tool hehehe.

  (367) posted on 01.2.2011

my list is 1. Kia Sould - hamsters rapping hehehe like like those hamsters 2. Hyundai Tucson - the reaction of the deer is funny 3. nissan Leaf - the polar bear hehe.

  (392) posted on 01.2.2011

yes this one is good but honestly the kia souls commercial are far better and interesting to watch.... specially the movie was paired with a prefect tune... you can do like this or you can do like that?....

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