• Toyota Aims to Add TRD and AWD Badges Across its Whole Lineup

There goes the value of the TRD brand, right?

The TRD brand, aka Toyota Racing Development, was once reserved for a few models in Toyota’s range but, now, Toyota seems eager to bring TRD-infused packages to all the models it offers. That will most definitely dilute the feeling of exclusivity that came embroidered in TRD models. On a more positive note, Toyota also plans to bring AWD across the board.

Toyota officially presented the new Camry TRD and Avalon TRD models at the L.A. Auto Show. We knew they were coming since Toyota teased us with a few previews a couple of weeks ago but that doesn’t mean we didn’t feel like Toyota’s two sedans were the natural base for TRD to apply their magic to. Still, with what we know now, it seems less weird than, let’s say, a TRD-ized RAV-4.

Toyota Racing Development knowledge could trickle down to all of the models

2020 Toyota Avalon TRD and Camry TRD Exterior
- image 805020
The Camry and Avalon will not be the last Toyota models to benefit from the TRD treatment that we've seen on a number of Toyota's pick up trucks already, like the Tacoma, as well as Toyota's 2-door budget sports car, the 86.

Toyota plans to broaden the spectrum of models that will receive TRD enhancements that will include suspension upgrades, chassis upgrades, brakes upgrades, and a beefier body kit.

“I love the TRD brand, I love what Toyota Racing Development does, and I like learning from our motorsports teams and putting it into our cars,” said Jack Hollis, Group Vice President and General Manager of Toyota Division at Toyota Motor North America, to AutoGuide.com. “And if we can bring it to every car and SUV and every truck, I think we should.”

So, what Toyota will be the next to get the TRD makeover? We’re not sure, but the Corolla seems could be a winning bet. Remember that, back in 2015, Toyota brought a TRD Edition 4-door sedan Corolla to the SEMA Show that seemed to be very close to production. However, Hollis said that a Corolla TRD is "not in the plans yet" although he did leave the door open for rumors by adding that "there is intention and development” ongoing at the moment.

Toyota Aims to Add TRD and AWD Badges Across its Whole Lineup
- image 807597

What’s clear is that the new Corolla, with its huge gaping mouth similar to that of the Avalon, would fit a TRD visual package like a glove, even better than the 2015 model.

Beyond the plans regarding TRD, Toyota also wants to have more models available with all-wheel-drive.

"We’re looking at the all-wheel-drive application for all of our products. Not necessarily on C-HR today, but you have to stay tuned because some new things are coming up,” said Hollis.

There are a number of likely candidates for AWD. One would be the Corolla since not many hatchbacks offer AWD. Then there’s the Camry that could see the addition of AWD as an option so that Toyota could keep up with Nissan and its AWD Altima. The Prius already has this system that features an electric motor at the back. In the end, as Hollis underlines, "we’re taking each model, and we’re giving more choices for the consumer."

Further Reading

2020 Toyota Avalon TRD and Camry TRD Exterior
- image 805038

Read our full review on the 2020 Toyota Avalon TRD and Camry TRD.

2015 Toyota TRD Corolla SEMA Edition
- image 654219

Read our full review on the 2015 Toyota TRD Corolla SEMA Edition.

2019 Toyota 86 TRD Special Edition Exterior
- image 787910

Read our full review on the 2018 Toyota 86 TRD Special Edition.

Source: Autoguide

Michael Fira
Michael Fira
Associate Editor and Motorsport Expert - fira@topspeed.com
Mihai Fira started out writing about long-distance racing like the famous 24 Hours of Le Mans. As the years went by, his area of interest grew wider and wider and he ever branched beyond the usual confines of an automotive writer. However, his heart is still close to anything car-related and he's most at home retelling the story of some long-since-forgotten moment from the history of auto racing. He'll also take time to explain why the cars of the '60s and '70s are more fascinating than anything on the road today.  Read full bio
About the author
What do you think?
Show Comments
Car Finder: